Europe Personal Care Wipes Market Size, Share & Trends Analysis Report By Type (Baby, General, Cosmetic, and Others), By Distribution Channel (Supermarket/Hypermarket, Specialty Store, Pharmacy, Online, and Others), By Country and Growth Forecast, 2023 -

Europe Personal Care Wipes Market Size, Share & Trends Analysis Report By Type (Baby, General, Cosmetic, and Others), By Distribution Channel (Supermarket/Hypermarket, Specialty Store, Pharmacy, Online, and Others), By Country and Growth Forecast, 2023 - 2030

The Europe Personal Care Wipes Market would witness market growth of 5.5% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 1,089.8 million units, showcasing a growth of 6.9% (2019-2022).

The market is characterized by ongoing innovations to enhance product performance, address consumer preferences, and align with sustainability goals. Manufacturers are increasingly exploring and adopting biodegradable and compostable materials for these wipes. By decomposing in the environment faster than disposable tissues, these materials effectively mitigate their ecological footprint. Microfiber technology has gained prominence in the wipes, offering enhanced absorbency and softness. Microfiber wipes provide a luxurious feel and are often marketed for their effectiveness in removing impurities and maintaining skin health.

Furthermore, integrating advanced skincare formulations in these wipes is a notable trend. This includes vitamins, antioxidants, and natural extracts to provide additional skincare benefits, such as moisturization, anti-aging properties, and soothing effects. Antioxidants are crucial in skincare by neutralizing free radicals and supporting the skin's natural defense mechanisms. Antioxidant-infused wipes, including those containing vitamin C or green tea extract, are designed to safeguard the skin against environmental irritants and encourage a more radiant appearance. This trend aligns with the broader consumer interest in anti-pollution skincare solutions.

In recent years, the expansion of the e-commerce industry in the United Kingdom has been substantial. The expansion mentioned can be ascribed to the heightened prevalence of smartphones, expanded internet access, and evolving consumer inclinations. As per the data from the International Trade Administration, in 2022, total sales were estimated at USD 141.2 billion, which translates to 11 percent growth compared to 2021. The online population in Germany is expected to increase from 62.4 million in 2020 to 68.4 million in 2025. E-commerce penetration in 2022 reached 80 percent in the German market, the third highest worldwide. Thus, the rising e-commerce sector is expected to fuel the growth of the regional market.

The Germany market dominated the Europe Personal Care Wipes Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,428.2 Million by 2030. The UK market is exhibiting a CAGR of 4.6% during (2023 - 2030). Additionally, The France market would experience a CAGR of 6.4% during (2023 - 2030).

Based on Type, the market is segmented into Baby, General, Cosmetic, and Others. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Specialty Store, Pharmacy, Online, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Unicharm International
• Edgewell Personal Care
• Johnson & Johnson
• Kimberly-Clark Corporation
• PROCTER & GAMBLE CO
• Rockline Industries
• Diamond Wipes International Inc.
• Nice-Pak International Ltd.
• Meridian Industries, Inc.
• LA Fresh

Europe Personal Care Wipes Market Report Segmentation

By Type (Volume, Million Units, USD Billion, 2019-2030)

• Geospatial Mapping
• Disaster Management
• Energy & Resource Management
• Surveillance & Monitoring

By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)

• Supermarket/Hypermarket
• Specialty Store
• Pharmacy
• Online
• Others

By Country (Volume, Million Units, USD Billion, 2019-2030)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe