The Europe Direct To Garment Printing Market would witness market growth of 12.1% CAGR during the forecast period (2025-2032).
The Germany market dominated the Europe Direct To Garment Printing Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $303.8 million by 2032. The UK market is exhibiting a CAGR of 11% during (2025 - 2032). Additionally, The France market would experience a CAGR of 13% during (2025 - 2032).
DTG printing also finds applications in the art and design world, where illustrators and graphic designers use it to translate their digital creations onto wearable canvases. This has opened up new revenue streams for creatives, enabling them to reach audiences through online marketplaces. Furthermore, DTG is making inroads into niche markets such as pet apparel and home textiles, where small-scale, customized production is highly valued. The technology’s adaptability ensures it meets the diverse needs of industries ranging from fashion to marketing, cementing its role as a game-changer in textile printing.
The adoption of DTG printing has accelerated in recent years, driven by its accessibility and alignment with modern consumer trends. Small and medium-sized enterprises (SMEs), including boutique print shops and independent designers, have quickly embraced DTG due to its low entry barriers. Unlike screen printing, which requires costly setup and large minimum orders, DTG printers are relatively affordable, and their compact designs suit small workspaces. This democratization of printing technology has empowered entrepreneurs to launch businesses with minimal capital, fostering a wave of creative startups in the custom apparel space.
The market is expanding rapidly across Europe due to the increasing emphasis on customization, sustainability, and technological innovation in the textile and apparel sectors. The United Kingdom’s fashion and textile industry is a major contributor to the national economy, adding £62 billion to the UK’s economy, which translates to £1 in every £34 of gross value added (GVA), according to a report by UKFT and Oxford Economics. Across the European Union, industrial production has shown a strong recovery and upward trajectory, increasing 8% in 2021 and 5% in 2022. In nominal terms, the value of sold production rose significantly from €5.2 trillion in 2021 to €6.2 trillion in 2022—a remarkable 19% increase. Sweden stands out as a leader in industrial innovation, with its manufacturing and industrial engineering sector contributing up to $100 billion to the national GDP. Advanced manufacturing alone generates around $36 billion, and 75% of Swedish exports are tied to this sector. In conclusion, Europe’s thriving fashion industry and emphasis on sustainable, on-demand textile production are reinforcing the DTG printing market’s steady growth across the continent.
Based on Substrate, the market is segmented into Cotton, Polyester, Silk, and Other Substrate. Based on Application, the market is segmented into Clothing/Apparel, Home Décor, Soft Signage, and Industrial. Based on Operation, the market is segmented into Multi Pass, and Single Pass. Based on Ink Type, the market is segmented into Sublimation, Pigment, Reactive, Acid, and Other Ink Type. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Aeoon Technologies GmbH
- Brother Industries, Ltd. (Brother International Corporation)
- Mimaki Engineering Co., Ltd.
- Kornit Digital Ltd.
- Konica Minolta, Inc.
- Ricoh Company, Ltd.
- Roland DG Corporation (Roland DGA Corporation)
- Sawgrass Technologies, Inc.
- Seiko Epson Corporation
- ColDesi, Inc.
By Substrate
- Cotton
- Polyester
- Silk
- Other Substrate
- Clothing/Apparel
- Home Decor
- Soft Signage
- Industrial
- Multi Pass
- Single Pass
- Sublimation
- Pigment
- Reactive
- Acid
- Other Ink Type
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Direct To Garment Printing Market, by Substrate
- 1.4.2 Europe Direct To Garment Printing Market, by Application
- 1.4.3 Europe Direct To Garment Printing Market, by Operation
- 1.4.4 Europe Direct To Garment Printing Market, by Ink Type
- 1.4.5 Europe Direct To Garment Printing Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
- Chapter 4. Recent Strategies Deployed in Direct To Garment Printing Market
- Chapter 5. Value Chain Analysis of Direct To Garment Printing Market
- 5.1 Raw Material Suppliers
- 5.2 DTG Printer Manufacturers
- 5.3 Ink and Consumable Suppliers
- 5.4 Software Developers
- 5.5 DTG Printing Service Providers
- 5.6 Retail & E-commerce Platforms
- 5.7 Logistics and Distribution
- 5.8 End Customers
- Chapter 6. Europe Direct To Garment Printing Market by Substrate
- 6.1 Europe Cotton Market by Country
- 6.2 Europe Polyester Market by Country
- 6.3 Europe Silk Market by Country
- 6.4 Europe Other Substrate Market by Country
- Chapter 7. Europe Direct To Garment Printing Market by Application
- 7.1 Europe Clothing/Apparel Market by Country
- 7.2 Europe Home Decor Market by Country
- 7.3 Europe Soft Signage Market by Country
- 7.4 Europe Industrial Market by Country
- Chapter 8. Europe Direct To Garment Printing Market by Operation
- 8.1 Europe Multi Pass Market by Country
- 8.2 Europe Single Pass Market by Country
- Chapter 9. Europe Direct To Garment Printing Market by Ink Type
- 9.1 Europe Sublimation Market by Country
- 9.2 Europe Pigment Market by Country
- 9.3 Europe Reactive Market by Country
- 9.4 Europe Acid Market by Country
- 9.5 Europe Other Ink Type Market by Country
- Chapter 10. Europe Direct To Garment Printing Market by Country
- 10.1 Germany Direct To Garment Printing Market
- 10.1.1 Germany Direct To Garment Printing Market by Substrate
- 10.1.2 Germany Direct To Garment Printing Market by Application
- 10.1.3 Germany Direct To Garment Printing Market by Operation
- 10.1.4 Germany Direct To Garment Printing Market by Ink Type
- 10.2 UK Direct To Garment Printing Market
- 10.2.1 UK Direct To Garment Printing Market by Substrate
- 10.2.2 UK Direct To Garment Printing Market by Application
- 10.2.3 UK Direct To Garment Printing Market by Operation
- 10.2.4 UK Direct To Garment Printing Market by Ink Type
- 10.3 France Direct To Garment Printing Market
- 10.3.1 France Direct To Garment Printing Market by Substrate
- 10.3.2 France Direct To Garment Printing Market by Application
- 10.3.3 France Direct To Garment Printing Market by Operation
- 10.3.4 France Direct To Garment Printing Market by Ink Type
- 10.4 Russia Direct To Garment Printing Market
- 10.4.1 Russia Direct To Garment Printing Market by Substrate
- 10.4.2 Russia Direct To Garment Printing Market by Application
- 10.4.3 Russia Direct To Garment Printing Market by Operation
- 10.4.4 Russia Direct To Garment Printing Market by Ink Type
- 10.5 Spain Direct To Garment Printing Market
- 10.5.1 Spain Direct To Garment Printing Market by Substrate
- 10.5.2 Spain Direct To Garment Printing Market by Application
- 10.5.3 Spain Direct To Garment Printing Market by Operation
- 10.5.4 Spain Direct To Garment Printing Market by Ink Type
- 10.6 Italy Direct To Garment Printing Market
- 10.6.1 Italy Direct To Garment Printing Market by Substrate
- 10.6.2 Italy Direct To Garment Printing Market by Application
- 10.6.3 Italy Direct To Garment Printing Market by Operation
- 10.6.4 Italy Direct To Garment Printing Market by Ink Type
- 10.7 Rest of Europe Direct To Garment Printing Market
- 10.7.1 Rest of Europe Direct To Garment Printing Market by Substrate
- 10.7.2 Rest of Europe Direct To Garment Printing Market by Application
- 10.7.3 Rest of Europe Direct To Garment Printing Market by Operation
- 10.7.4 Rest of Europe Direct To Garment Printing Market by Ink Type
- Chapter 11. Company Profiles
- 11.1 Aeoon Technologies GmbH
- 11.1.1 Company Overview
- 11.2 Brother Industries, Ltd. (Brother International Corporation)
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Segmental and Regional Analysis
- 11.2.4 Research & Development Expenses
- 11.2.5 Recent strategies and developments:
- 11.2.5.1 Product Launches and Product Expansions:
- 11.2.6 SWOT Analysis
- 11.3 Mimaki Engineering Co., Ltd.
- 11.3.1 Company Overview
- 11.3.2 Financial Analysis
- 11.3.3 Segmental Analysis
- 11.3.4 Research & Development Expenses
- 11.3.5 SWOT Analysis
- 11.4 Kornit Digital Ltd.
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Regional Analysis
- 11.4.4 Research & Development Expenses
- 11.4.5 Recent strategies and developments:
- 11.4.5.1 Product Launches and Product Expansions:
- 11.5 Konica Minolta, Inc.
- 11.5.1 Company Overview
- 11.5.2 Financial Analysis
- 11.5.3 Segmental and Regional Analysis
- 11.5.4 Research & Development Expenses
- 11.5.5 Recent strategies and developments:
- 11.5.5.1 Product Launches and Product Expansions:
- 11.5.6 SWOT Analysis
- 11.6 Ricoh Company, Ltd.
- 11.6.1 Company Overviews
- 11.6.2 Financial Analysis
- 11.6.3 Segmental and Regional Analysis
- 11.6.4 Research & Development Expenses
- 11.6.5 Recent strategies and developments:
- 11.6.5.1 Product Launches and Product Expansions:
- 11.6.6 SWOT Analysis
- 11.7 Roland DG Corporation (Roland DGA Corporation)
- 11.7.1 Company Overview
- 11.7.2 Financial Analysis
- 11.7.3 Regional Analysis
- 11.7.4 Research & Development Expenses
- 11.7.5 SWOT Analysis
- 11.8 Sawgrass Technologies, Inc.
- 11.8.1 Company Overview
- 11.8.2 Recent strategies and developments:
- 11.8.2.1 Product Launches and Product Expansions:
- 11.9 Seiko Epson Corporation
- 11.9.1 Company Overview
- 11.9.2 Financial Analysis
- 11.9.3 Segmental and Regional Analysis
- 11.9.4 SWOT Analysis
- 11.10. ColDesi, Inc.
- 11.10.1 Company Overview
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