Vietnam Ice Cream Market Outlook to 2028

Vietnam Ice Cream Market Overview

Vietnam Ice Cream Market was valued at $225 million with a robust compound annual growth rate (CAGR). This growth is primarily driven by increasing disposable incomes, urbanization, changing consumer preferences towards Westernized food products, and the expansion of retail distribution channels.

Key players in the Vietnam ice cream market include domestic and international brands such as Kido Group, Vinamilk, TH True Milk, Nestlé, and Unilever. These companies have established strong brand recognition and loyalty among Vietnamese consumers.

In 2023, Vinamilk has more than 60 export markets, with net revenue from export activities reaching over VND 5,000 billion, a 4.4% increase from the previous year. The company has explored two new markets in China & Philippines which has maintained good results for key markets.

Vietnam Ice Cream Current Market Analysis

The Vietnam ice cream market significantly impacts the local economy by creating jobs and supporting ancillary industries such as dairy farming and retail. The growth of this market also fosters tourism, as ice cream is a popular treat among tourists visiting the country.

One of the critical challenges faced by the Vietnam ice cream market is the high cost of raw materials, particularly dairy products. This price hike has put pressure on manufacturers' profit margins and led to increased product prices, potentially affecting consumer demand.

The southern region of Vietnam, particularly Ho Chi Minh City, dominates the ice cream market. This dominance is because of the city's large population, higher income levels, and a thriving tourism industry. The presence of numerous retail outlets and modern trade channels also facilitates higher ice cream consumption in this region.

Vietnam Ice Cream Market Segmentation

The Vietnam Ice Cream Market can be segmented based on several factors:

By Product Type: Vietnam Ice Cream Market is segmented by Product Type into impulse ice-cream, take-home ice-cream and artisanal ice cream. In 2023, impulse ice-cream reign as the most dominant sub-segment, holding a substantial market share driven by the growing preference for on-the-go consumption among young consumers and tourists.

By Distribution Channel: Vietnam Ice Cream Market is segmented by Distribution Channel in Supermarkets/Hypermarkets, Convenience Stores & Online Retail. In 2023, Supermarkets/Hypermarkets emerges as the most dominant sub-segment, commanding a significant percentage of the market share, driven by extensive reach and consumer preference for purchasing ice cream along with other groceries during regular shopping trips.

By Region: Vietnam Ice Cream Market is segmented by region into North, South, East & West. In 2023, the South region dominated the market with a significant share. This region's dominance is driven by the high population density, urbanization, and strong tourism sector in the capital.

Vietnam Autonomous Vehicles Market Competitive Landscape

Company

Establishment Year

Headquarters

Kido Group

1993

Ho Chi Minh City

Vinamilk

1976

Ho Chi Minh City

TH True Milk

2009

Nghe An

Nestlé

1866

Vevey, Switzerland

Unilever

1929

London, UK

TH True Milk: Sales of TH True milk products in July 2023 reached the highest level of 8.7 billion VND and 35.8 thousand in output. The market scale of TH true milk in July 2023 also reached 8.7 billion in sales and grew 61.5% better than June 2023.

Nestle: In 2023, Nestlé launched a new Kit Kat Pink strawberry cheesecake-flavored ice cream bar in Malaysia with plans for global rollout. The new product features a blend of real strawberries and creamy cheesecake, encased in the iconic Kit Kat wafer and chocolate coating.

Baskin Robbins: In 2021, Baskin-Robbins had already opened 31 stores in Vietnam as part of a master franchise agreement with Vietnamese food manufacturer Blue Star Food Corp The agreement required Blue Star to open around 50 Baskin-Robbins stores in Vietnam over the next few years.

Vietnam Ice Cream Industry Analysis

Vietnam Ice Cream Market Growth Drivers:

Introduction of Healthier Options: The introduction of healthier ice cream products, such as low-sugar and low-fat variants, has been a notable trend in the Vietnamese market. In 2023, Vinamilk, a leading dairy company, launched a new range of low-sugar ice creams. While the search results do not provide specific sales data for these healthier options, the launch indicates a growing consumer demand for more nutritious ice cream choices.

E-commerce Growth: The rise of e-commerce platforms has facilitated the purchase of ice cream products online. In 2022 there were 57 million ecommerce users in Vietnam which demonstrates the convenience and popularity of online shopping.

Youth Population: Vietnam’s youth population, which constitutes 20 million people of the country in 2023, is a significant consumer base for the ice cream market. This demographic is more inclined towards indulging in ice cream as a treat which drives sales.

Vietnam Ice Cream Market Challenges:

Supply Chain Disruptions: Global supply chain disruptions led to delays and increased costs for importing essential ingredients, adding to the overall production costs for ice cream manufacturers. These challenges prompted companies like Unilever to optimize logistics and seek alternative sourcing strategies to mitigate future disruptions.

Peak and Off-Peak Seasons: The ice cream market in Vietnam experiences significant demand fluctuations, with peak sales during summer months and a drop during winter. Manufacturers often adjust production schedules and marketing strategies to align with these seasonal patterns and consumer preferences.

Inventory Management: Managing inventory during off-peak seasons poses a challenge. Manufacturers must balance production to avoid overstocking and potential waste during lower demand periods. This requires forecasting and strategic planning to optimize inventory levels and minimize costs while ensuring adequate supply during peak seasons.

Vietnam Ice Cream Market Government Initiatives:

Nutritional Labeling Regulations: Effective from February 15, 2024, Vietnam has mandated comprehensive nutritional labeling on all food products. This Circular 29/2023/TT-BYT, requires labels to display key nutritional information, including energy, protein, carbohydrates, fat, and sodium content. Specific categories of food. This regulation aims to enhance consumer awareness and align Vietnam with international standards.

Permissible Food Additives and Flavors: Circular 17/2023, effective from November 9, 2023, updated the list of permissible food additives, flavors, and processing aids. This update adopts the latest standards from the Codex Alimentarius and allows flavors recognized by international bodies such as JECFA and FEMA​.

Vietnam Ice Cream Future Market Outlook

By 2028, The Vietnam ice cream market is expected to continue its substantial growth. This growth will be driven by expanding retail networks, innovative product launches, and increasing consumer demand for premium and health-oriented ice cream products.

Future Trends

Growth of Low-Calorie Ice Creams: The demand for low-calorie ice creams is expected to grow significantly over the next five years, driven by increasing health consciousness among consumers. This trend will prompt manufacturers to innovate with healthier ingredients and flavours, catering to a growing segment of health-conscious consumers seeking indulgent yet guilt-free treats.

Expansion of Organic Products: The market for organic ice creams will expand. This growth will be driven by consumer preferences for natural and organic products. Manufacturers will invest in sourcing high-quality organic ingredients and obtain certifications to meet the rising demand for sustainable and healthier dessert options.

Functional Ice Creams: Ice creams with functional ingredients like probiotics, vitamins, and minerals will gain popularity, as consumers seek additional health benefits from their indulgences. This trend reflects a growing interest in combining pleasure with wellness, driving innovation in the ice cream market towards products that offer both taste and nutritional value.
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