North America Automotive Sensors Market Outlook to 2028

North America Automotive Sensors Market Overview

The North America Automotive Sensors Market was valued at USD 7.12 billion in 2023. The market's growth is primarily driven by the rising demand for advanced driver-assistance systems (ADAS), stringent government regulations for vehicle safety, and the increasing adoption of electric vehicles (EVs).

Major players in the North American automotive sensors market include Robert Bosch Gmb H, Continental AG, DENSO Corporation, Analog Devices, Inc., and Infineon Technologies AG. These companies are at the forefront of innovation and development, significantly influencing market trends and the adoption of new sensor technologies.

In March 2024, Continental AG announced the launch of its next-generation LiD AR sensor for autonomous vehicles. This development is expected to push the boundaries of autonomous driving, providing vehicles with enhanced spatial awareness and safety features. This launch has positioned Continental AG as a leader in automotive sensor technology, particularly in the emerging field of autonomous vehicles.

The Detroit, often referred to as the Motor City, holds a central role in the U.S. automotive industry. In 2023, Detroit was dominating the market, making it the most significant contributor to the regions dominance. The citys strong automotive heritage, combined with the presence of major automakers like General Motors, Ford, and Stellantis, has cemented its position as a key player in the market.

North America Automotive Sensors Market Segmentation

The North America Automotive Sensors Market is segmented into different factors like by product type, by application and region.

By Sensor Type: The market is segmented by sensor type into temperature sensors, pressure sensors, and position sensors. In 2023, temperature sensors were dominating the market due to their critical role in monitoring and maintaining optimal operating conditions in vehicles, particularly in electric and hybrid vehicles. Temperature sensors are essential for managing engine temperature, battery performance in electric vehicles (EVs), and ensuring the efficient operation of heating, ventilation, and air conditioning (HVAC) systems.

By Region: The market is segmented by region into the United States and Canada. In 2023, the United States was dominating the market, driven by several factors, including the presence of major automotive manufacturers, a robust technological ecosystem, and significant investments in autonomous driving and electric vehicle (EV) technologies. The U.S. automotive industry has been at the forefront of adopting advanced sensor technologies, particularly in the development of ADAS and autonomous vehicles.

By Vehicle Type: The market is further segmented by vehicle type into Passenger Cars, Commercial Vehicles, and Electric Vehicles (EVs). In 2023, Passenger Cars dominated the market due to its attributed to the high production volumes and the increasing integration of advanced driver-assistance systems (ADAS) and other sensor-driven technologies in passenger vehicles. With consumers demanding more safety and convenience features, automakers are incorporating more sensors into passenger cars, driving the growth of this segment.

North America Automotive Sensors Market Competitive Landscape

North America Automotive Sensors Market Major Players

Company Name

Year of Establishment

Headquarters

Robert Bosch Gmb H

1886

Stuttgart, Germany

Continental AG

1871

Hanover, Germany

DENSO Corporation

1949

Kariya, Japan

Analog Devices, Inc.

1965

Norwood, USA

Infineon Technologies AG

1999

Neubiberg, Germany

Robert Bosch Gmb Hs: By 2026, Robert Bosch Gmb H announced the expansion of its semiconductor production facility in Dresden, Germany, with a 3 billion(approximately$3.3 billion) investment. This expansion is set to double the production capacity for automotive sensors, particularly those used in EVs and ADAS. The increased production is expected to address the ongoing supply chain challenges and meet the growing demand in North America.

Infineon Technologies AG: InNovember 2022, the company launched the XENSIV TLE4971 series, which provides accurate magnetic current sensing for automotive applications. This series is designed to mitigate the negative effects of magnetic cores, enhancing performance in various automotive systems.

North America Automotive Sensors Market Analysis

North America Automotive Sensors Market Growth Drivers

Rising Adoption of Electric Vehicles (EVs): In 2024, North America is expected to witness the registration of approximately 2.5 million electric vehicles, a substantial increase from the previous year. This surge is largely due to government incentives and stricter emission regulations. The transition to electric vehicles is driving demand for advanced automotive sensors, particularly for battery management and thermal monitoring systems.

Technological Innovations in Sensor Technology: In 2024, significant advancements in sensor miniaturization and enhanced sensitivity were reported, particularly in the development of MEMS (Micro- Electro- Mechanical Systems) sensors. These innovations are enabling the integration of more sensors into smaller and more complex vehicle systems. For instance, the latest MEMS gyroscopes introduced in 2024 are now being deployed in advanced navigation systems, enabling more precise vehicle control and safety.

Increased Investment in Autonomous Vehicle Technology: Investment in autonomous vehicle technology is growing as companies and governments see the potential of self-driving cars to improve road safety and transform transportation. These vehicles use sensors like LiD AR, radar, and cameras for navigation and real-time decisions. The push to develop autonomous vehicles drives demand for sensors that offer high accuracy and reliability.

North America Automotive Sensors Market Challenges

Technical Integration Issues: As vehicles become more technologically advanced, integrating various sensors into a cohesive system poses significant challenges. In 2024, the number of new vehicle models faced delays in their launch due to technical issues related to sensor integration, particularly in EVs and autonomous vehicles. These issues include sensor calibration, software compatibility, and system reliability, which can lead to operational inefficiencies and increased production costs.

Environmental Concerns Related to Sensor Production: The production of certain automotive sensors, particularly those that use rare earth elements, has raised environmental concerns in 2024. The extraction and processing of these elements, which are critical for sensors like permanent magnets used in electric motors, have significant environmental impacts, including habitat destruction and pollution. As environmental regulations tighten, particularly in North America, sensor manufacturers are under pressure to adopt more sustainable practices.

North America Automotive Sensors Market Government Initiatives

U.S. Federal Tax Incentives for EVs: In 2024, the U.S. government extended federal tax credits for electric vehicles, with eligible buyers receiving up to $7,500 in tax rebates. This initiative is expected to accelerate the adoption of EVs, driving demand for sensors required in electric powertrains and battery management systems. There are income limits for individuals to claim the credit, ranging from $150,000 to $300,000 based on tax filing status.

Canadas Zero- Emission Vehicle (ZEV) Mandate: Canadas federal government introduced a mandate in 2024 requiring that 20% of new light-duty vehicles sold in Canada must be ZEVs by 2026. This policy is anticipated to drive significant growth in the automotive sensors market, as ZEVs typically require more sensors than traditional vehicles. The regulation will bring significant health benefits to the country by reducing air pollutant emissions from road vehicles, which currently account for 1,200 premature deaths and 210,000 asthma symptom days annually, primarily affecting vulnerable populations living close to high-traffic areas.

North America Automotive Sensors Market Future Outlook

The North America Automotive Sensors Market is projected to grow exponentially by 2028, driven by the continued adoption of EVs and autonomous vehicles. The market will likely witness increased demand for sensors such as LiD AR, radar, and ultrasonic sensors, essential for advanced safety systems and autonomous driving capabilities.

Market Trends

Expansion of Autonomous Vehicles: By 2028, North America is expected to have a greater number of autonomous vehicles on the roads, with a significant portion equipped with advanced sensors such as LiD AR, radar, and ultrasonic sensors. The autonomous vehicle markets growth will be driven by advancements in sensor technology, including improvements in accuracy, reliability, and cost-effectiveness.

Advancements in Sensor Miniaturization: Over the next five years, significant advancements in sensor miniaturization are expected, enabling the integration of more sensors into vehicles without increasing space or weight. These miniaturized sensors will be critical for the development of more compact and efficient EVs and autonomous vehicles. By 2028, it is anticipated that the no. of new vehicles in North America will be equipped with next-generation miniaturized sensors, enhancing vehicle performance and safety.
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