Indonesia Lawn & Garden Market Outlook to 2028

Indonesia Lawn & Garden Market Overview

The Indonesia Lawn & Garden Market was valued USD 4.7 billion. This growth is backed by the expansion of residential landscaping and gardening projects, with consumers increasingly investing in lawn care tools and equipment. Furthermore, rising environmental sustainability awareness has led to a higher demand for electric and automated gardening equipment, further boosting market value.

The market is dominated by urban centers such as Jakarta and Surabaya, as well as tourism-heavy regions like Bali, which prioritize green landscaping for public spaces, parks, and resorts. These regions lead due to their high population density, property development, and demand for well-maintained residential and commercial green spaces. Jakarta's large-scale public and private projects contribute heavily to the overall lawn and garden market expansion.

The Indonesian government launched the National Urban Greenery Campaign in 2024, encouraging citizens to participate in urban gardening and landscaping initiatives. This campaign, with a budget of IDR 10 trillion, includes subsidies for purchasing gardening tools, plants, and fertilizers, along with free training for urban gardeners.

Indonesia Lawn & Garden Market Segmentation

By Product Type: The market is segmented by product type into lawn mowers, leaf blowers, chainsaws, hedge trimmers, and hand tools. Among these, lawn mowers hold a dominant position, particularly due to their widespread use in both residential and commercial settings. The preference for lawn mowers stems from the growing interest in maintaining residential lawns and public green spaces. Automated and robotic mowers are also gaining traction, driven by rising technological advancements and the demand for labor-saving devices.

By Power Source: The market is also segmented by power source into electric-powered, gas-powered, and manual equipment. Electric-powered tools lead the market due to increased awareness of environmental sustainability and noise pollution concerns. Consumers and businesses are shifting towards electric tools as they are more environmentally friendly and quieter compared to gas-powered alternatives. The growth of electric tools is further propelled by advancements in battery technology, making these tools more efficient and durable.

Indonesia Lawn & Garden Market Competitive Landscape

The market is primarily dominated by a few major global and regional players. These companies have established strong footholds through consistent product innovation, extensive distribution networks, and strong brand recognition.

Company Name

Establishment Year

Headquarters

No. of Employees

Revenue (USD Mn)

Product Range

Market Share (%)

Distribution Network

Local Presence

Honda

1946

Japan

Husqvarna Group

1689

Sweden

STIHL Southeast Asia

1926

Germany

Kubota Corporation

1890

Japan

John Deere

1837

USA

Indonesia Lawn & Garden Market Analysis

Market Growth Drivers

Growing Consumer Interest in Sustainable Gardening: In Indonesia, there has been a rise in consumer interest in sustainable gardening practices. This includes organic farming, eco-friendly lawn care, and a preference for locally sourced, pesticide-free plants. In 2024, over 2 million households in urban areas across Indonesia reported shifting towards more sustainable lawn care practices, creating increased demand for organic fertilizers and native plant species.

Rising Popularity of Home Landscaping Projects: In 2024, there was a notable increase in home renovation projects that include lawn and garden upgrades, with approximately 3.5 million households investing in landscaping to enhance their property values. The post-pandemic lifestyle changes, with more people working from home, have pushed homeowners to invest in creating aesthetic outdoor spaces.

Support from the Indonesian Agricultural Sector: The Indonesian government has supported the growth of the lawn and garden market through various agricultural subsidies. In 2024, the government allocated IDR 15 trillion in subsidies for agricultural tools and resources, which includes lawn and garden equipment for small farmers and urban gardeners.

Market Challenges

Limited Access to Water Resources: With climate change affecting water availability, many regions in Indonesia are facing water shortages that negatively impact the lawn and garden market. In 2024, reports indicated that 60% of Jakarta's suburban areas had restricted access to water for non-essential uses, including lawn maintenance.

Inadequate Infrastructure for Product Distribution: Indonesia's fragmented geography presents logistical challenges for distributing lawn and garden products across its many islands. In 2024, it was reported that over 30% of rural gardening stores faced supply chain disruptions due to poor infrastructure, leading to delays in receiving essential products like fertilizers, seeds, and tools.

Indonesia Lawn & Garden Market Future Outlook

Over the next five years, the Indonesia Lawn & Garden industry is expected to experience growth, driven by increasing urban development projects, government efforts towards green space expansion, and a rising middle-class population with disposable income.

Future Market Opportunities

Adoption of Smart Gardening Technologies: Over the next five years, the use of smart gardening technologies, such as automated irrigation systems and AI-based lawn care robots, will become increasingly common in Indonesia. By 2029, it is estimated that over 1 million households will incorporate smart technologies into their lawn care routines, improving efficiency and reducing water consumption.

Increased Demand for Sustainable Landscaping: The market for sustainable landscaping solutions is expected to grow, with more consumers and municipalities opting for drought-resistant plants and eco-friendly gardening practices. By 2028, it is projected that over 40% of new landscaping projects in Indonesia will prioritize sustainability, driven by government regulations and environmental awareness campaigns.
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