India Fitness Market Outlook to 2028

India Fitness Market Overview

The India fitness market was valued at USD 20 Mn in 2023, driven by increasing health consciousness and the rise of digital fitness solutions like online workout programs and fitness apps.

Key players in the market include Cure.fit, Gold's Gym, Fitness First, Talwalkars, and Snap Fitness, known for their extensive network of fitness centers and innovative offerings such as digital classes and personalized training programs.

Challenges
include high operational costs for maintaining fitness centers, competition from unorganized players, and the need for certified fitness trainers and standardization in the industry to ensure quality and safety in fitness services.

Growth is driven by the increasing prevalence of lifestyle diseases, government initiatives to promote fitness, and the popularity of fitness apps and wearable technology, which are becoming increasingly common.

Talwalkars announced plans to open 50 new fitness centers by 2024, targeting tier-2 and tier-3 cities. This expansion aims to tap into the growing demand for fitness services in smaller cities, significantly boosting Talwalkars' market reach and revenue.

India Fitness Current Market Analysis

The India fitness market features a mix of traditional gyms, fitness centers, and a growing segment of digital fitness platforms and home workout solutions, catering to diverse consumer needs.

Technology has enhanced fitness accessibility and efficiency, with wearable tech like smartwatches reaching an 18% penetration in urban areas by 2024 (TRAI). The popularity of virtual fitness classes and mobile apps has surged, with a 65% increase in app downloads year-on-year, according to App Annie.

fit leads the market with its integrated approach combining fitness, nutrition, and mental well-being, supported by a strong digital presence and an innovative business model.

India Fitness Market Segmentation

The India Fitness Market can be segmented based on several factors:

By Product Type: India fitness market segmentation by product type is divided into gym & fitness centers, home fitness equipment, fitness apps and others. The market is dominated by gyms and fitness centers. This dominance is fueled by the increasing popularity of group workouts and wellness programs, especially in urban areas.

These facilities attract a diverse clientele seeking structured, professional guidance and social interaction, driving significant market value.

By Distribution Channel: In 2023, the India fitness market segmentation by distribution channel is divided into offline and online channel. The market is dominated by offline channels. Gyms and fitness centers rely heavily on physical spaces and equipment, making offline distribution essential.

These facilities provide the necessary infrastructure for in-person training, group classes, and access to specialized fitness equipment, reinforcing the preference for brick-and-mortar locations.

By Age: In 2023, the India fitness market segmentation by age reveals that adults are the primary users. This demographic's participation is driven by increasing health consciousness and the need for effective fitness solutions to combat lifestyle diseases. As adults seek to maintain and improve their health, they invest significantly in fitness products and services, fueling market growth.

India Fitness Market Competitive Landscape

Company Name

Establishment Year

Headquarters

Gold's Gym

1965

Dallas, Texas, USA

Cure.fit

2016

Bangalore, India

Talwalkars

1932

Mumbai, India

Fitness First

1993

London, UK

Snap Fitness

2003

Chanhassen, USA

fit's Expansion (2023): Cure.fit announced a USD 120 Mn investment in 2023 to expand its fitness centers, enhance digital offerings, and explore new business verticals. This expansion is expected to strengthen Cure.fit's market position and increase its market share.

Gold's Gym Acquisition (2022): Acquired by RSG Group in 2022, Gold's Gym plans to introduce advanced fitness equipment and personalized training programs in India. This acquisition aims to innovate and strengthen Gold's Gym's market position, attracting a broader customer base.

F45's Entry into India (2023): F45 entered the Indian market in 2023 with its first center in Mumbai, planning further expansion across major cities. Its innovative group training programs are expected to attract fitness enthusiasts, creating a competitive edge in the market.

India Fitness Industry Analysis

India Fitness Market Growth Drivers:

Health and Wellness Awareness: The focus on health and wellness, especially post-COVID-19, has led to increased fitness awareness among Indians. A FICCI survey indicates that 72% of urban Indians recognize the benefits of regular exercise, boosting enrollment in fitness programs. Social media and influencer endorsements have further amplified this trend.

Rising Disposable Income: ndia's average disposable income has risen, making fitness services more affordable. The Ministry of Statistics and Programme Implementation reports that per capita net national income reached INR 172,000 in 2024, up from INR 125,000 in 2019. This income growth has spurred spending on gym memberships and fitness equipment.

Urbanization and Lifestyle Changes: With urban areas projected to house 40% of India's population by 2025, there's been a 15% rise in urban households engaging in regular physical activities, driven by better access to fitness facilities and heightened health awareness.

India Fitness Market Challenges:

High Operational Costs: Fitness centers face high operational costs, including rent, equipment, and staff. CII reports a 12% annual increase in these costs due to rising property prices and inflation, limiting expansion, especially in smaller cities where the customer base may not justify the expenses.

Market Fragmentation: The Indian fitness market is fragmented, dominated by small players and a few large chains. NIPFP notes that most the of fitness centers operate independently, leading to inconsistent service quality and making it challenging for new entrants to establish a foothold and for existing players to scale.

Economic Uncertainty: Economic fluctuations affect consumer spending on non-essential services like fitness. The RBI's 2024 economic outlook raises concerns about inflation and potential slowdowns, which could reduce disposable incomes and spending on fitness services, posing risks to market growth.

India Fitness Market Government Initiatives:

Fit India Movement (2019): Launched to promote physical activity and sports, the Fit India Movement has increased public participation in fitness. The Ministry of Youth Affairs and Sports reports a 30% rise in fitness event participation since 2019, significantly boosting health awareness.

National Health Policy (2017): Focusing on preventive healthcare, the National Health Policy promotes fitness to reduce non-communicable diseases. It has driven public and private investments in fitness infrastructure, reflecting the policy's emphasis on lifestyle changes and regular physical activity.

Ayushman Bharat Scheme (2018): Including provisions for preventive health check-ups and wellness centers, Ayushman Bharat has established over 150,000 wellness centers by 2023. This scheme significantly contributes to the fitness market by promoting preventive healthcare and regular physical activity.

India Fitness Future Market Outlook

The India Fitness Market is expected to show a robust growth driven by the expansion of fitness centers and home fitness equipment catering to a growing base of fitness enthusiasts.

Future Market Trends

Digital Fitness and Virtual Workouts: Online fitness platforms are expected to continue their growth trajectory, with projections indicating sustained increases in subscriptions. The shift towards home-based fitness routines during the pandemic has permanently altered fitness habits, solidifying digital and virtual fitness as integral components of the market.

Personalized Fitness Solutions: Demand for tailored fitness solutions through wearable tech and apps is set to increase further. By the forecast period, a significant percentage of users will favor personalized fitness and nutrition plans, underscoring a continued trend towards customized health approaches in the fitness industry.

Corporate Wellness Programs: Companies will increasingly prioritize employee wellness, with a projected rise in enrollments for corporate wellness programs. These initiatives will encompass comprehensive wellness benefits such as gym memberships and health screenings, aiming to boost employee productivity and well-being.
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