India Connected Car Market Outlook to 2028

India Connected Car Market Overview

The India Connected Car Market was valued at 19.2 billion in 2023. This growth is affected by increasing consumer demand for enhanced in-car connectivity, the advent of advanced driver assistance systems (ADAS), and the rising adoption of electric vehicles (EVs) government initiatives promoting digital infrastructure and smart city projects have further fueled market expansion.

The connected car market in India is dominated by several key players, including Tata Motors, Mahindra & Mahindra, Maruti Suzuki, Hyundai Motors, and Mercedes-Benz India. These companies have been instrumental in driving technological advancements and innovations in the connected car segment, offering features such as telematics, in-car entertainment, and advanced navigation systems.

In 2023, Tata Motors launched its new range of connected electric vehicles equipped with the ZConnect technology, offering over 35 advanced features including remote control, vehicle diagnostics, and real-time traffic updates. This move aligns with the company's vision to lead the Indian market in connected and sustainable mobility solutions.

India Connected Car Market Analysis

The Indian government has committed substantial investments towards developing the country's digital infrastructure. In the 2024 budget, the government allocated USD 68.5 Bn to enhance digital connectivity and smart city initiatives. These investments are crucial for the proliferation of connected car technologies, as they provide the necessary infrastructure for seamless connectivity, real-time data transmission, and advanced vehicle-to-everything (V2X) communication systems.

The Indian automotive industry has been experiencing growth in vehicle production and sales. In 2024, vehicle production in India is over 23 million units, driven by the rising demand for personal and commercial vehicles. This increase in vehicle production and sales is propelling the adoption of connected car technologies as manufacturers integrate advanced telematics and infotainment systems to meet consumer preferences and enhance vehicle safety and convenience.

Maharashtra, particularly the city of Pune known as the automotive hub of India, Pune is home to several leading automobile manufacturers and technology providers. In 2023, Pune hold the largest market share in India. The region's well-established automotive infrastructure, skilled workforce, and favorable government policies have contributed to its dominance in the connected car market.

India Connected Car Market Segmentation

The India connected car market is segmented by various factors such as product, connectivity solutions and region.

By Product: The India connected car market is segmented by product type into Telematics, Infotainment, and Navigation Systems. In 2023, Telematics held a dominant market share due to its critical role in enhancing vehicle safety and efficiency. The integration of telematics in commercial and passenger vehicles for real-time tracking, diagnostics, and emergency assistance has driven its widespread adoption.

By Connectivity Soultions: The market is segmented by connectivity solution into Embedded, Tethered, and Integrated Solutions. In 2023, Integrated Solutions dominated the market share, driven by their ability to offer seamless connectivity and enhanced user experience.

By Region: The market is segmented by region into North, South, East, and West. In 2023, the North region, particularly the National Capital Region (NCR), dominated the market due to high urbanization rates, increased disposable income, and a higher concentration of tech-savvy consumers.

India Connected Car Market Competitive Landscape

Company

Establishment Year

Headquarters

Tata Motors

1945

Mumbai, Maharashtra

Mahindra & Mahindra

1945

Mumbai, Maharashtra

Maruti Suzuki

1981

New Delhi, Delhi

Hyundai Motors

1967

Seoul, South Korea

Mercedes-Benz India

1994

Pune, Maharashtra

Mahindra & Mahindra: They have made strides in the connected car segment, emphasizing advanced telematics and infotainment systems. Their recent partnership with a leading tech firm to develop AI-driven solutions for connected vehicles is set to enhance their market presence and product offerings.

Maruti Suzuki: Maruti Suzuki remains a dominant force in the India automotive market, with its connected cars gaining popularity. In 2023, the company reported a 20% increase in sales of its connected vehicle models, driven by consumer demand for enhanced safety and connectivity features.

Mercedes-Benz India: Mercedes-Benz India's focus on luxury and innovation has positioned them as a key player in the connected car market. In 2023, their recent introduction of the MBUX (Mercedes-Benz User Experience) system, offering AI-powered features and augmented reality navigation, has set new standards in the market.

India Connected Car Industry Analysis

India Connected Car Market Growth Drivers

Growing Adoption of Electric Vehicles: The adoption of electric vehicles (EVs) in India is on the rise, with over 1 million EVs expected to be on Indian roads by the end of 2024. This shift towards electric mobility is driving the demand for connected car technologies, as EV manufacturers focus on integrating advanced connectivity features to offer enhanced driving experiences, efficient vehicle management, and optimal battery usage.

Consumer Demand for Enhanced Safety Features: In 2024, 80% of new cars sold in India are expected to come equipped with basic to advanced connectivity features such as emergency response systems, real-time traffic updates, and driver assistance systems. This growing preference for safety and convenience is driving manufacturers to invest in and adopt connected car technologies to meet market expectations and regulatory requirements.

India Connected Car Market Challenges

Infrastructure and Network Limitations: Despite investments in digital infrastructure, India still faces limitations in terms of network coverage and quality, particularly in rural and semi-urban areas. In 2024, it is expected that only 60% of the country will have access to reliable 4G or 5G networks, essential for seamless connectivity and real-time data transmission in connected cars.

Integration and Interoperability Issues: In 2024, the Indian market is expected to have over 500 different models of connected cars, each with varying degrees of connectivity and compatibility. Ensuring seamless integration and interoperability between different systems, devices, and platforms is crucial for providing a consistent and reliable user experience. Standardization efforts and industry collaboration are essential to address these challenges and promote the effective adoption of connected car technologies.

India Connected Car Market Government Initiatives

FAME India Scheme: The Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) India Scheme, budget of INR 10,000 crore, incentivizes the adoption of electric and hybrid vehicles. This scheme also promotes the development and deployment of charging infrastructure and connectivity solutions for EVs. The government's support through subsidies and incentives is crucial for accelerating the adoption of connected car technologies in the EV segment.

National Automotive Policy: The National Automotive Policy 2024 focuses on fostering innovation and technological advancements in the automotive sector. The policy encourages research and development in connected car technologies, offering financial support and tax incentives for companies investing in R&D activities.

India Connected Car Market Future Outlook

The future of the India connected car market looks promising, the market is anticipated to grow exponentially.

Future Trends

Rise of Vehicle-to-Everything (V2X) Communication: By 2028, over 1 million vehicles will be equipped with V2X technology, enabling communication between vehicles, infrastructure, and other road users. This advancement will improve road safety, traffic management, and overall transportation efficiency. Government initiatives and collaborations between automotive and technology companies will play a pivotal role in driving V2X adoption.

Growth in Autonomous Vehicle Adoption: By 2028, there will be around 50,000 autonomous vehicles on Indian roads. The integration of connected car technologies, including advanced sensors, AI algorithms, and real-time data processing, will be crucial for the safe and efficient operation of AVs. The development of regulatory frameworks and infrastructure to support AV deployment will drive this trend.
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