Global Real Estate Market Outlook 2028

Global Real Estate Market OverviewThe global real estate market is valued at USD 4 TN, driven by rapid urbanization, expanding commercial spaces, and increasing demand for residential properties. The rise of smart cities and sustainable building practices is pushing the market forward, with substantial investments from institutional players and private equity firms. Governments across key regions are focusing on infrastructure development, which is adding momentum to the real estate sector. According to a recent analysis by CBRE, this market shows strong resilience due to increasing demand for modernized infrastructure and office spaces.The real estate market is dominated by cities like New York, London, Tokyo, and Hong Kong, which are globally recognized financial hubs. These cities attract significant investments due to their robust infrastructure, high population density, and strong demand for both commercial and residential properties. Strategic geographic locations and investor-friendly policies also contribute to their dominance, ensuring that these markets continue to grow.Governments worldwide are implementing housing policies aimed at boosting supply and reducing housing costs. For instance, Chinas Ministry of Housing and Urban-Rural Development announced plans in 2023 to build 36 million affordable housing units by 2025, addressing the rising urban population's needs. In Brazil, the government has allocated $5 billion in subsidies for low-income housing projects.Global Real Estate Market SegmentationBy Property Type: The real estate market is segmented by property type into residential, commercial, and industrial spaces. The residential sector holds the dominant market share due to rising urbanization and increasing homeownership among millennials. The demand for high-end residential properties, particularly in urban areas, continues to push this segment forward. High-net-worth individuals and institutional investors are investing heavily in luxury apartments and high-rise buildings, further strengthening this sub-segment.By Region: The global real estate market is segmented by region into North America, particularly the U.S., leads the market due to its advanced infrastructure and high demand for residential and commercial properties. Asia-Pacific follows closely, driven by growing urbanization in China and India. Europe's real estate market, especially in London and Paris, remains strong due to stable economies and high investor interest.Global Real Estate Market Competitive LandscapeThe global real estate market is dominated by a few key players, including CBRE Group, Jones Lang LaSalle (JLL), and Cushman & Wakefield. These companies have established themselves through extensive global networks, diversified service offerings, and large-scale property portfolios. Their dominance highlights the role of scale and market presence in shaping the competitive landscape.

Company

Established
Headquarters
No. of Employees
Revenue (USD Bn)
Key Markets
Sustainability Initiatives
Technology Integration
Property Portfolio
CBRE Group
1906
Los Angeles
100,000+
Jones Lang LaSalle
1783
Chicago
90,000+
Cushman & Wakefield
1917
Chicago
50,000+
Savills PLC
1855
London
39,000+
Colliers International
1976
Toronto
18,000+Global Real Estate Market Analysis

Market Growth Drivers:Economic Growth: Macroeconomic data from the IMF shows that in 2023, global GDP stood at $101 trillion, with major contributions from the U.S., China, and the EU. This economic growth boosts real estate investments, as higher disposable incomes and increased corporate earnings drive both residential and commercial property purchases. In Africa, real estate investment in key cities like Lagos and Johannesburg surged due to steady GDP growth of over $800 billion in 2023, creating new opportunities for developers.Urbanization: In 2023, global urbanization continues to rise steadily. Rapid urbanization, especially in emerging economies like India and China, fuels demand for residential and commercial real estate. As more people move to cities, governments are investing heavily in infrastructure projects to accommodate the growing urban population, thus driving the expansion of real estate markets globally. Urbanization is playing a critical role in reshaping the real estate landscape, particularly in metropolitan areas where the need for affordable housing, commercial spaces, and modern infrastructure is rapidly increasing.Infrastructure Development: Countries across the globe have been prioritizing infrastructure to boost economic resilience. Infrastructure projects, including transportation hubs and affordable housing, play a significant role in supporting real estate development. In regions such as Asia and North America, ongoing investments in roads, rail networks, and urban development are creating new opportunities for real estate expansion. This focus on improving infrastructure is driving demand for both commercial and residential properties, as well as supporting long-term economic growth.

Market Challenges:Regulatory Barriers: Real estate markets are heavily impacted by government regulations, including complex zoning laws, property taxes, and lengthy approval processes. For example, in 2023, Indias Real Estate (Regulation and Development) Act (RERA) mandates stringent compliance measures, increasing project approval times by 18 months on average. Similarly, China's strict land-use regulations have slowed down new project launches, contributing to a shortage of urban housing.Supply-Demand Imbalance: Many global cities are facing a mismatch between housing supply and demand. According to the World Bank, an estimated 1.6 billion people lacked adequate housing in 2023, with major deficits in cities like Mumbai, So Paulo, and Lagos. Despite efforts to ramp up affordable housing, urbanization and population growth continue to outpace construction efforts, pushing prices higher and reducing accessibility.Global Real Estate Market Future OutlookOver the next five years, the global real estate market is expected to experience steady growth driven by urbanization, technological advancements, and a focus on sustainability. Developers are incorporating smart technology and eco-friendly materials into new projects, which will further enhance the market's appeal. Additionally, with increasing population growth and migration to urban centers, the demand for both residential and commercial properties is set to rise, creating more investment opportunities.

Market Opportunities:Sustainability: Sustainable practices are becoming a central focus in real estate. Governments and developers are increasingly shifting toward renewable energy sources and eco-friendly materials in response to growing environmental concerns. For example, in the EU, the Green Deal mandates that all new buildings must meet zero-carbon targets by 2025, driving innovation in construction methods and materials. This shift toward sustainability is influencing real estate developers to adopt greener building designs, energy-efficient technologies, and renewable energy solutions, reducing the environmental impact of new projects and aligning with global climate change goals.Digital Transformation in Real Estate: PropTech (property technology) adoption has accelerated in the real estate market, with innovations like AI, IoT, and blockchain reshaping transactions and property management. Digital platforms are increasingly being used in real estate transactions, enhancing efficiency and transparency across the industry. In 2023, China introduced blockchain technology for secure real estate transactions, ensuring data integrity and significantly reducing transaction times. This digital transformation is streamlining property management, improving decision-making for investors, and providing greater transparency in the buying and selling processes.
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