Global Robocall Mitigation & Branded Calling Market 2024-2029: Full Research Suite

Our Robocall Mitigation & Branded Calling research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from mobile operators, regulators, and robocall mitigation & branded calling vendors to understand future growth, key trends and the competitive environment.

The suite includes several different options that can be purchased separately, including access to data mapping of the adoption and future growth of robocall mitigation and branded calling and a thorough study uncovering the latest opportunities within the market. Additionally, it includes a document containing extensive analysis of the 16 market leaders in the robocall mitigation and branded calling space. The coverage can also be purchased as a Full Research Suite, containing all these elements, and including a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly evolving market; allowing robocall mitigation vendors and mobile operators to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for projecting the future of such an uncertain and fast-growing market.

All report content is delivered in the English language.

Key Features
Market Dynamics: Insights into key trends and market impacts resulting from challenges within the robocall mitigation and branded calling market. This research addresses challenges posed by bad actors utilising artificial intelligence within illegal robocalling, specifically the use of AI-generated voices for illegal calls and disruption caused by unlawful robocalls on OTT platforms and Wangiri 2.0. The research then assesses government interventions in illegal robocalls and regulations imposed by regulators, such as the Federal Communications Commission in North America, alongside alternative robocall mitigation efforts such as branded calling. This robocall mitigation and branded calling research also includes a regional market growth analysis on the current development and future growth of robocall mitigation and branded calling across 60 key countries.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the robocall mitigation and branded calling market, accompanied by strategic recommendations for stakeholders.
Benchmark Industry Forecasts: 5-year forecast databases are provided for the market growth in both legitimate calls and illegal robocall traffic, in addition to branded calling authentication API calls.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 16 leading robocall mitigation and branded calling vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways & Strategic Recommendations
1.2 Key Takeaways
1.3 Strategic Recommendations
2. Robocall Fraud Market Landscape
2.1 Introduction to Robocall Mitigation
Figure 2.2: Total Mobile Subscribers (m), Split by 8 Key Regions, 2024-2029
2.2 Robocall Fraud
Figure 2.3: Types of Robocall Fraud Infographic
2.2.1 Omnichannel Fraud
2.3 AI Robocall Developments
i. AI-generated Voices
ii. Robocall Content
iii. Identifying Targets
2.4 Wangiri Fraud 2.0
Figure 2.4: Wangiri Fraud 2.0 Infographic
2.5 SIM Farms
2.6 OTT Platforms and Robocalling
3. Robocall Mitigation Solutions
3.1 Robocall Mitigation Overview
Figure 3.1: STIR/SHAKEN System Infographic
3.2 Robocall Mitigation Strategies by Country
3.2.1 US
i. FCC Developments
ii. AI-generated Robocalls
3.2.2 UK Robocall Mitigation
3.2.3 Robocall Mitigation in China
3.2.4 Robocall Mitigation in Japan
3.2.5 Robocall Mitigation in Brazil
3.2.6 Key Takeaways from Robocall Mitigation Efforts
3.3 Branded Calling
Figure 3.2: Branded Calling and CNAM Infographic
Figure 3.3: Total Number of Brand Calling Authentication API Calls (m), Split by 8 Key Regions, 2024-2029
3.4 Robocall Analysis
3.4.1 SnorCall
Figure 3.4: Five-stage Pipeline of Audio and Transcript Processing
3.5 AI as a Mitigation Solution
4. Country Readiness Index
4.1 Introduction to Country Readiness Index
Figure 4.1: Robocall Mitigation & Branded Calling Country Readiness Index Regional Definitions
Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Robocall Mitigation & Branded Calling
Figure 4.3: Juniper Research Country Readiness Index: Robocall Mitigation & Branded Calling
Table 4.4: Robocall Mitigation & Branded Calling Country Readiness Index: Market Segments
4.1.1 Focus Markets
Figure 4.5: Total Fraudulent Losses to Robocalling ($m), Split by 8 Focus Markets, 2024
i. High Smartphone Penetration
Figure 4.6: Total Mobile Subscribers (m), Split by 8 Focus Markets, 2024-2029
ii. US
iii. Government Interventions
4.1.2 Growth Markets
Figure 4.7: Total Fraudulent Losses to Robocalls ($m), Split by 6 Growth Markets, 2024 2025
i. Widening Scope of Robocall Fraud
ii. Digital Revolution in Argentina
iii. Inadequate Existing Robocall Mitigation
4.1.3 Saturated Markets
Figure 4.8: Total Fraudulent Losses to Robocalling ($m), Split by 12 Saturated Markets, 2024
i. Bangladesh
ii. Norway, Hong Kong, New Zealand and Portugal
4.1.4 Developing Markets
Figure 4.9: Mobile Device Penetration (m), Split by 8 Developing Markets, 2024-2029
i. Digital Revolutions
ii. Expanding Scope of Robocall Fraud
Table 4.10: Juniper Research’s Country Readiness Index Heatmap: North America
Table 4.11: Juniper Research’s Country Readiness Index Heatmap: Latin America
Table 4.12: Juniper Research’s Country Readiness Index Heatmap: West Europe
Table 4.13: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
Table 4.14: Juniper Research’s Country Readiness Index Heatmap: Far East & China
Table 4.15: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
Table 4.16: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
Table 4.17: Juniper Research’s Country Readiness Index: Africa & Middle East
1. Juniper Research Competitor Leaderboard
1.1 Why Read this Report
Table 1.1: Juniper Research Competitor Leaderboard: Robocall Mitigation & Branded Calling Vendors & Product Portfolio
Figure 1.2: Juniper Research Competitor Leaderboard: Robocall Mitigation & Branded Calling Vendors
Table 1.3: Juniper Research Competitor Leaderboard: Robocall Mitigation & Branded Calling Vendors & Positioning
Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Robocall Mitigation & Branded Calling Vendors
2. Vendor Profiles
2.1 Robocall Mitigation & Branded Calling Vendor Profiles
2.1.1 BICS
i. Corporate Information
Table 2.1: BICS’ Financial Information (€m), 2022 and 2023
ii. Geographical spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strength’s & Strategic Opportunities
2.1.2 Hiya
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.3 Lanck Telecom
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.2: Lanck Telecom’s FMS Control Centre Dashboard
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.4 Metaswitch
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.5 Mobileum
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.3: Mobileum’s RAID Solution
Figure 2.4: Mobileum’s CLI Spoofing Prevention in Action
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.6 Neural Technologies
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.7 Numeracle
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.5: Numeracle’s Smart Branding
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.8 Nuso
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.9 Ribbon Communications
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.10 SecurityGen
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level view of offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.11 Sinch
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.12 Subex
i. Corporate Information
Table 2.6: Subex’s Financial Information ($m), 2022 and 2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.13 TNS
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.7: TNS’ Call Guardian Authentication
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.14 TransNexus
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.8: TransNexus STIR/SHAKEN Solution
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.15 TransUnion
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.16 Xconnect
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.2 Juniper Research Leaderboard Assessment Methodology
2.3 Limitations & Interpretations
Table 2.9: Juniper Research Competitor Leaderboard Scoring Criteria: Robocall Mitigation & Branded Calling
1. Market Forecasts & Key Takeaways
1.1 Introduction to Robocall Mitigation & Branded Calling Market Forecasts
Figure 1.1: Total Number of Fraudulent Robocalls Received by Mobile Subscribers (m), Split by 8 Key Regions, 2024 and 2029
Figure 1.2: Total Number of Branded Calling Authentication API Calls (m), Split by 8 Key Regions, 2024 and 2029
2. Robocalling and Fraudulent Robocalling Forecast
2.1 Introduction to Robocall Forecasts
Figure 2.1: Total Number of Successful Robocalls (61 Million), Split by 8 Key Regions, 2024
2.1.1 Robocall Forecast Methodology
Figure 2.2: Robocall Forecast Methodology
2.1.2 Total Number of Robocalls Received by Mobile Subscribers
Figure & Table 2.3: Total Number of Robocalls Received by Mobile Subscribers (m), Split by 8 Key Regions, 2024 2029
2.1.3 Total Number of Fraudulent Robocalls Received by Mobile Subscribers
Figure & Table 2.4: Total Number of Fraudulent Robocalls Received by Subscribers (m), Split by 8 Key Regions, 2024-2029
2.1.4 Total Number of Successful Robocalls
Figure & Table 2.5: Total Number of Successful Robocalls (m), Split by 8 Key Regions, 2024-2029
2.1.5 Total Fraudulent Losses to Robocalling
Figure & Table 2.6: Total Fraudulent Losses to Robocalling ($m), Split by 8 Key Regions, 2024-2029
3. Branded Calling Forecast
3.1 Branded Calling Forecast Methodology
3.1.1 Forecast Methodology & Assumptions
Figure 3.1: Branded Calling Forecast Methodology
3.1.2 Total Number of Branded calling Authentication API Calls
Figure & Table 3.2: Total Number of Branded Calling Authentication API Calls (m), Split by 8 Key Regions, 2024-2029
3.1.3 Total Platform Revenue from Branded Calling Authentication API Calls
Figure & Table 3.3: Total Platform Revenue from Branded Calling Authentication API Calls ($m), Split by 8 Key Regions, 2024-2029

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