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Global RCS Business Messaging Market 2024-2029: Full Research Suite

Publisher Juniper Research
Published Apr 11, 2024
Length 135 Pages
SKU # JNRH19997513

Description

Our latest RCS (Rich Communication Services) Business Messaging research suite comprises comprehensive and insightful analysis of key factors driving this advancing market, with focus on how Apple’s entrance into the market will impact growth over the next two years. The report enables stakeholders from network operators and messaging vendors to understand the major factors influencing growth in the market, and where the key investment opportunities are for RCS business messaging next year.

The RCS business messaging market report includes several different options that can be purchased separately, including access to a market forecast of the adoption and future growth of the RCS business messaging market; a detailed study highlighting the latest market trends and opportunities, and a Competitor Leaderboard document containing an analysis of the major players in the RCS messaging space. The coverage can also be purchased as a full research suite, containing all of these elements, and including a substantial discount.

The study provides a critical tool for stakeholders in the telecoms industry for navigating this rapidly growing market; allowing vendors to shape their future strategy with RCS business messaging monetisation, and capitalise on emerging opportunities as RCS takes off in markets where Apple has a high market share. Its extensive coverage makes this RCS business messaging market analysis research suite an incredibly valuable resource for examining the future of this market as it reaches an inflection point.

Please note: the online download version of this report is for a global site license.

Table of Contents

135 Pages
1. Key Trends & Strategic Recommendations
1.1 Key Trends
1.2 Strategic Recommendations
2. Future Market Outlook
2.1 Introduction to RCS Business Messaging
Figure 2.1: SMS vs RCS: Key Features & Capabilities
2.2 Future Market Outlook
Figure 2.2: Total Revenue from RCS Business Messaging ($m), 2024-2029, Split by 8 Key Regions
2.2.1 Market Drivers
i. Apple’s Launch of RCS in iOS 18 Update
Figure 2.3: Proportion of Mobile Subscribers Which Were RCS-capable in 2023 in Key Markets (%)
Figure 2.4: Total Number of RCS-Capable Subscribers in the US (m), 2023 vs 2024
ii. Basic RCS Messages
iii. Increased Demand for Conversational Use Cases
2.2.2 Market Challenges
i. Brand Verification Process
ii. Competition from OTT Messaging Platforms
iii. Fraud
iv. Unity Amongst Operators
2.3 RCS Use Cases
2.3.1 Authentication & Verification
Figure 2.5: Example of a Verification Message
i. Strengths
ii. Weaknesses
iii. Opportunities
iv. Threats
2.3.2 Reminders & Notifications
Figure 2.6: Example of a Transactional Message
i. Strengths
ii. Weaknesses
iii. Opportunities
iv. Threats
2.3.3 Promotional Messages
Figure 2.7: Example Promotional RCS Business Message
i. Strengths
ii. Weaknesses
iii. Opportunities
iv. Threats
2.3.4 Conversational-based Use Cases
Figure 2.8: Example RCS Conversation
i. Strengths
ii. Weaknesses
iii. Opportunities
iv. Threats
2.4 RCS Monetisation
2.4.1 Pay-per-message
2.4.2 Session-based
2.4.3 Call-to-action
2.4.4 Access-based
3. Future of RCS Business Messaging Fraud
3.1 Future Impact of Fraud on RCS Business Messaging
Table 3.1: The Role of RCS in Preventing Types of Fraud Observed Over SMS
3.1.1 Emerging Types of Messaging Fraud
4. Country Readiness Index
4.1 RCS Business Messaging Country Readiness Index
Figure 4.1: Countries in Each Region
Table 4.2: Juniper Research RCS Business Messaging Country Readiness Index: Scoring Criteria
Table 4.4: RCS Business Messaging Country Readiness Index: Market Segments
4.2 Focus Markets
4.2.1 High Acceptance of A2P SMS Will Increase Transition Rate to RCS Business Messaging
Figure 4.5: Average A2P SMS Message per Mobile Subscriber per Month in 2024 for Key Markets: US, Canada & France
4.2.2 Lack of Competition from OTT Messaging Players Will Create Demand for an Alternative Rich Media Messaging Channel
Figure 4.6: Penetration of OTT Messaging vs RCS Messaging in France in 2024 (%)
4.2.3 ROI for RCS Business Messaging to Enterprises
Figure 4.7: Average Revenue per RCS business message in Key Markets in 2024 ($)
4.2.4 Support for Chatbots Will Create Demand for Conversational Use Cases
4.3 Growth Markets
4.3.1 A High Smartphone Penetration Will Create High Opportunity for Future Growth
Figure 4.8: Smartphone Penetration in Key Growth Markets (%)
4.3.2 Successful Implementation of RCS to Date Will Encourage Adoption by Other Brands
4.4 Saturated Markets
4.4.1 Several Factors Create a Low Demand for RCS Business Messaging
4.5 Developing Markets
4.5.1 Low Smartphone Penetration Resulting in Low Reach of RCS
Figure 4.9: Average Smartphone Penetration in Focus and Developing Markets
4.5.2 Low Mobile Messaging Acceptance
Figure 4.10: Average A2P SMS Sent per Mobile Subscriber in Key Developing Markets in 2024
Table 4.11: Juniper Research Country Readiness Index Heatmap: North America
Table 4.12: Juniper Research Country Readiness Index Heatmap: Latin America
Table 4.13: Juniper Research Country Readiness Index Heatmap: West Europe
Table 4.14: Juniper Research Country Readiness Index Heatmap: Central & East Europe
Table 4.15: Juniper Research Country Readiness Index Heatmap: Far East & China
Table 4.16: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
Table 4.17: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
Table 4.18: Juniper Research Country Readiness Index Heatmap: Africa & Middle East
1. Juniper Research Competitor Leaderboard
1.1 Why Read This Report
Table 1.1: Juniper Research Leaderboard: RCS Business Messaging Vendors Included & Product Portfolio
Figure 1.2: Juniper Research Competitor Leaderboard: RCS Business Messaging Vendors
Table 1.3: Juniper Research Leaderboard: RCS Business Messaging Vendors & Positioning
2. Vendor Profiles
2.1 RCS Business Messaging: Company Profiles
2.1.1 Cisco Webex
i. Corporate Information
Table 2.1: Cisco’s Key Acquisitions, 2023 - Present
Table 2.2: Cisco’s Selected Financial Information ($bn), 2021-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.2 CM.com
i. Corporate Information
Table 2.3: Acquisitions Made by CM.com, 2021-Present
Table 2.4: CM.com’s Select Financial Information (€m), 2022-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.3 Comviva
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Recommendations
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.4 Esendex
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.5 GMS (Global Message Services)
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.6 Gupshup
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.7 Infobip
i. Corporate Information
Table 2.5: Infobip’s Acquisitions – April 2021 to Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.8 Interop Technologies
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.9 LINK Mobility
i. Corporate Information
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.10 Messaggio
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths and Strategic Opportunities
2.1.11 Route Mobile
i. Corporate
Table 2.6: Route Mobile’s Financial Information (₹ Cr), FY 2021-22 – FY 2023-24
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
Figure 2.8: Route Mobile RBM Managed Services Overview
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.12 Sinch
i. Corporate
Table 2.9: Sinch’s Most Recent Acquisitions, 2020-2021
Table 2.10: Sinch’s Select Financial Information (SEKm), 2022-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.13 Soprano Design
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.14 Syniverse
i. Corporate
ii. Geographical Spread
iii. Key Customers & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.15 Tata Communications
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.16 Twilio
i. Corporate Information
Table 2.13: Twilio’s Acquisitions Nov 2019-Dec 2023
Table 2.14: Twilio’s Revenue Information 2021-Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.17 Vonage
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.2 Juniper Research Leaderboard Assessment Methodology
2.3 Limitations & Interpretations
1. Key Takeaways & Market Forecasts
1.1 RCS Business Messaging Market Summary & Future Outlook
1.1.1 RCS Business Messaging Market Summary Forecast Methodology
Figure 1.1: Forecast Methodology: RCS Business Messaging Market Summary
1.1.2 RCS-Capable Subscribers
Figure & Table 1.2: Total Number of RCS-capable Subscribers (m), Split by 8 Key Regions, 2023-2029
1.1.3 RCS Active Subscribers
Figure & Table 1.3: Total Number of RCS Active Subscribers (m), Split by 8 Key Regions, 2023-2029
1.1.4 Number of RCS Business Messages Sent
Figure & Table 1.4: Total Number of RCS Business Messages (m), Split by Type of Message, 2023-2029
1.1.5 RCS Business Messaging Revenue
Figure & Table 1.5: Total Revenue from RCS Business Messaging Traffic ($m), Split by 8 Key Regions, 2023-2029
2. Price-Per-Message Monetisation
2.1 Price-per-message Monetisation
2.1.1 Price-per-message Forecast Methodology
Figure 2.1: 2.1.1 Price-per-Message Forecast Methodology
2.1.2 Number of RCS Business Messages Monetised by Pay-per-message
Figure & Table 2.2: Total Number of RCS Business Messages Monetised by the Pay-per-message Model (m), Split by Basic and Single RCS Message, 2024-2029
2.1.3 Revenue from RCS Business Messages Monetised by the Pay-per-message Model
Figure & Table 2.3: Total Revenue from RCS Business Messaging Monetised via the Pay-per-message Model ($m), Split by 8 Key Regions, 2023-2029
3. Session-based Monetisation Model
3.1 Session-based Monetisation Model
3.1.1 Session-based Monetisation Forecast Methodology
Figure 3.1: Session-based Monetisation Model Forecast Methodology
3.1.2 Number of RCS Business Messages Monetised by the Session-based Model
Figure & Table 3.2: Total Number of RCS Business Messages that are Monetised via the Session-based Model (m), Split by 8 Key Regions, 2023-2029
3.1.3 Revenue from Session-based Monetisation
Figure & Table 3.3: Total Revenue from RCS Business Messaging Sessions ($m), Split by 8 Key Regions, 2023-2029
4. Other Monetisation Models
4.1 Other RCS Business Messaging Monetisation Models
4.1.1 Other RCS Business Messaging Monetisation Models Forecast Methodology
Figure 4.1: Access-based Monetisation Model Forecast Methodology
Figure 4.2: CTA Monetisation Model Forecast Methodology
4.1.2 Number of RCS Business Messages Monetised by Other Models
Figure & Table 4.3: Total Number of RCS Business Messages Delivered via Other Monetisation Models (m), Split by the Access-based & CTA Models, 2023-2029
4.1.3 Revenue from Other Monetisation Models
Figure & Table 4.4: Total Revenue from Other RCS Business Messaging Monetisation Models ($m), Split out by the Access-based and CTA Models, 2023-2029

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