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Global Mobility-as-a-Service Market 2023-2028: Market Trends & Strategies

Best Price Guarantee Length Publisher Published Date SKU
from $3,015 57 Pages Juniper Research October, 2023 JNRH19997433
Best Price Guarantee
Price from $3,015
Length 57 Pages
Publisher Juniper Research
Published Date October, 2023
SKU JNRH19997433

Juniper Research’s new Mobility-as-a-Service research suite assesses the market in detail; examining the key trends shaping the market and the opportunities and challenges this presents. This report delivers comprehensive analysis of the strategic opportunities for MaaS vendors; addressing key trends and developing challenges, and how stakeholders should navigate them.

The research includes:

Evaluation of the current market landscape, including dissection of the current challenges to MaaS, the benefits it provides, and the business models that make up MaaS.
Analysis of the key trends in the Mobility-as-a-Market space, including how open data is imperative to MaaS, the presence of micromobility, and Mobility-as-a-Feature being the next step for MaaS. Juniper Research’s assessment of how these trends will impact the market and how vendors best react to it is also included.
Segment analysis assessing the current state of play, and future outlook, present across six major MaaS segments; ride sharing, ticketing, shared micromobility, autonomous vehicles, electric vehicles, and demand-responsive transport.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.1.1 Total MaaS Users Will Reach 73.3 Million in 2028
1.1.2 Defragmentation of the Market Holds Back MaaS
1.1.3 The Benefits of MaaS on Congestion, Emissions, and Time Are Significant
Figure 1.1: Total Fuel Cost Savings by Using MaaS ($m), Split by 8 Key Regions, 2028
1.2 Strategic Recommendations
1.2.1 Incentivisation of Solutions Encourages Uptake Compared to Forcing Restrictions
1.2.2 Government Backing Paramount for Success
1.2.3 Understand the Limitations of MaaS and Transport Modes Within MaaS
2. Market Landscape
2.1 Introduction
2.1.1 Definitions
Figure 2.1: Visualisation Showing MaaS Integration Levels
2.2 The MaaS Ecosystem
2.2.1 Platform Type
i. Journey Planning
ii. Journey Planning & Booking
iii. Journey Planning, Booking, & Ticketing
2.2.2 Platform Operator
i. MaaS Vendors
ii. Technology Providers
iii. Public Operators
iv. Private Operators
2.2.3 Platform User
i. Consumer MaaS
ii. Corporate MaaS
2.3 Business Models
2.3.1 Subscription Model
2.3.2 Ad Hoc Model
2.4 Benefits
2.4.1 Consumer Benefits
i. Cost Benefits
ii. Personalisation
iii. Convenience
iv. Accessibility
v. Transport Coverage
2.4.2 Corporate Benefits
i. Cost Management & Savings
ii. Personalisation
iii. Social Responsibility
2.4.3 Societal Benefits
i. Reduced Environmental Impact
Figure 2.2: Total Emission Savings Through MaaS (Million MT CO2e), Split by 8 Key Regions, 2023 2028
ii. Increase in Urban Real Estate
iii. Increased Safety & Reduced Congestion
Figure 2.3: Total Fuel Cost Savings by Using MaaS ($m), Split by 8 Key Regions, 2023-2028
2.5 Challenges
2.5.1 Fragmentation of the Market
2.5.2 Revenue Streams
2.5.3 Expectations of MaaS
2.5.4 Customer Experiences
2.6 Key Trends & Drivers
2.6.1 Open Data
2.6.2 15-minute Cities
2.6.3 City-focused Solutions into Regional Deployments
2.6.4 Focus on Micromobility
2.6.5 Mobility-as-a-Feature
2.7 Future Technologies in MaaS
2.7.1 Autonomous Vehicles
Figure 2.4: Visualisation of the Adoption of Autonomous Vehicles
i. Challenges to Autonomous Vehicles
2.7.2 Artificial Intelligence
2.7.3 Machine Learning
3. Segment Analysis
3.1 Introduction
3.2 Ride Sharing
3.2.1 Changes to Infrastructure Required
3.2.2 Deployment to Date
3.2.3 Barriers to MaaS Implementation
3.3 Ticketing
3.3.1 Changes to Infrastructure Required
3.3.2 Deployment to Date
3.3.3 Barriers to MaaS Implementation
3.4 Shared Micromobility
Figure 3.1: Total MaaS Miles (m), Split by Transport Mode, 2023-2028
3.4.1 Changes to Infrastructure Required
3.4.2 Barriers to MaaS Implementation
3.5 Autonomous Vehicles
3.5.1 Changes to Infrastructure Required
Figure 3.2: Figure Displaying Regions where Autonomous Vehicles Are Permitted (Including for On-road Testing)
3.5.2 Number of Incentives Required
3.5.3 Deployment to Date
3.5.4 Barriers to MaaS Implementation
3.6 Electric Vehicles
3.6.1 Number of Incentives Required
3.6.2 Deployment to Date
3.6.3 Barriers to MaaS Implementation
3.7 Demand-responsive Transport
3.7.1 Changes to Infrastructure Required
3.7.2 Number of Incentives Required
3.7.3 Deployment to Date
3.7.4 Barriers to MaaS Implementation
4. Country Readiness Index & Regional Analysis
4.1 Introduction
4.1.1 MaaS Country Readiness Index
Figure 4.1: Juniper Research’s 8 Key Regions Definition
Table 4.2: Juniper Research Mobility-as-a-Service Country Readiness Index: Scoring Criteria
Figure 4.3: Juniper Research Country Readiness Index – Mobility-as-a-Service
Figure 4.4: Juniper Research’s Competitive Web: Mobility-as-a-Service Regional Opportunities
4.2 Regional Analysis
4.2.1 North America
Figure 4.5: Total MaaS Revenue, US & Canada ($m), 2023-2028
i. US
ii. Canada
4.2.2 Latin America
Figure 4.6: Total MaaS Revenue, Selected Latin American Countries ($m), 2023-2028
i. Chile
4.2.3 West Europe
Figure 4.7: Total MaaS Revenue, Split Between Western European Countries ($m), 2023
i. Denmark
ii. Finland
iii. Netherlands
iv. Spain
v. UK
4.2.4 Central & East Europe
Figure 4.8: Total MaaS Revenue, Split Between Central & Eastern European Countries ($m), 2023
i. Czech Republic
ii. Lithuania
4.2.5 Far East & China
Figure 4.9: Total MaaS Revenue, Split Between Far Eastern Countries ($m), 2023
i. Japan
ii. South Korea
4.2.6 Indian Subcontinent
Figure 4.10: Total MaaS Revenue, Split Between Indian Subcontinent Countries, ($m), 2023-2028
i. India
4.2.7 Rest of Asia Pacific
Figure 4.11: Total MaaS Revenue, Split Between Rest of Asia Pacific Countries ($m), 2023 2028
i. Australia
4.2.8 Africa & Middle East
Figure 4.12: Total MaaS Revenue, Split Between African & Middle Eastern Countries ($m), 2023-2028
i. Egypt
ii. UAE
4.3 Mobility-as-a-Service Country Opportunities: Heatmap Analysis
Table 4.13: Juniper Research’s Country Readiness Index: North America
Source: Juniper Research
Table 4.14: Juniper Research’s Country Readiness Index: Latin America
Table 4.15: Juniper Research’s Country Readiness Index: West Europe
Table 4.16: Juniper Research’s Country Readiness Index: Central & East Europe
Table 4.17: Juniper Research’s Country Readiness Index: Far East & China
Table 4.18: Juniper Research’s Country Readiness Index: Indian Subcontinent
Table 4.19: Juniper Research’s Country Readiness Index: Rest of Asia Pacific
Table 4.20: Juniper Research’s Country Readiness Index: Africa & Middle East

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