Our latest Communications Platform-as-a-Service (CPaaS) research suite comprises a comprehensive analysis of the key factors driving this evolving market over the next 12 months; emphasising how CPaaS platforms must pivot their services as demand for rich media channels and conversational messaging grows. With the recent disruption within the messaging market, including the high price and fraud surrounding SMS, the report is an essential tool for stakeholders to understand where the key investment opportunities are for CPaaS over the next year.
The CPaaS market report includes several different options that can be purchased separately. This includes access to a market forecast of CPaaS traffic and revenue, split by 11 channels and six industries, and a detailed study highlighting the latest market trends and opportunities. It also includes a Competitor Leaderboard document containing an extensive analysis of the major players in the CPaaS space, backed by 15 interviews with leading market players. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.
The study will provide stakeholders with key information on how to succeed in the CPaaS market; including how growth in rich media and conversational messaging must impact CPaaS players’ future strategies. It assesses the key value-added services that CPaaS players must offer, including rich media tools, chatbots, and network application programming interfaces (APIs). Its extensive coverage makes the CPaaS research suite an incredibly valuable resource for examining the future of this market.
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways & Strategic Recommendations
- 1.2 Key Takeaways
- 1.2.1 CPaaS SMS Revenue to Decline by 2029
- Figure 1.1: Total CPaaS SMS Revenue ($m), Split by 8 Key Regions, 2021-2029
- 1.2.2 Traditional CPaaS Players Must Evolve into Customer Experience Platforms or Customer Experience-as-a-Service (CXaaS)
- 1.3 Strategic Recommendations
- 1.3.1 CPaaS Players Must Offer Network APIs, Specifically Identity APIs at First
- Figure 1.2: Total Mobile Identity API Calls (m), Split by 8 Key Regions, 2021-2029
- 1.3.2 CPaaS Players Must Start Treating Authentication and Marketing Traffic Entirely Differently
- 2. Future Market Outlook
- 2.1 CPaaS Market Introduction
- 2.2 Future Outlook For the CPaaS Market
- Figure 2.1: Global CPaaS Market Value in 2025, Split by 8 Key Regions: $30.1 billion
- Figure 2.2: CPaaS Revenue by Channel ($m), 2025-2029
- 2.3 CPaaS Business Model
- 2.3.1 Value-added Services
- i. Rich Messaging Channel Tools
- Figure 2.3: Marketing Message in Rich Media and SMS Format
- ii. Network APIs
- iii. Chatbots
- 2.3.2 CPaaS Partnerships
- 2.3.3 CPaaS Enablement
- 3. Industry Trends & Future Growth
- 3.1 Industry Overview
- Figure 3.1: CPaaS Market Share by Industry, 2025
- 3.1.1 Banking
- Figure 3.2: CPaaS Revenue in the Banking Industry ($m), Split by Channel, 2025-2029
- 3.1.2 Healthcare
- Figure 3.3: CPaaS Revenue in the Healthcare Industry ($m), Split by Channel, 2025-2029
- 3.1.3 Retail & eCommerce
- Figure 3.4: CPaaS Revenue in the Retail & eCommerce Industry ($m), Split by Channel, 2025-2029
- 3.1.4 Travel & Tourism
- Figure 3.5: CPaaS Revenue in the Travel & Tourism Industry ($m), Split by Channel, 2025-2029
- Figure 3.6: Example WhatsApp Message For Travel & Tourism
- 4. Country Readiness Index
- 4.1 Introduction to the Country Readiness Index
- Figure 4.1: Country Readiness Index Regional Definitions
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: CPaaS Disruption
- Figure 4.3: Juniper Research Country Readiness Index: CPaaS
- Table 4.4: Juniper Research CPaaS Country Readiness Index: List of Country Categorisation
- 4.2 Focus Markets
- 4.2.1 Investment in 5G and Cloud Services Provides Basis for CPaaS Adoption in Focus Markets
- Figure 4.5: Proportion of SIMs that are 5G in Key Focus Markets in 2025 (%)
- 4.2.2 Clarity of Regulations Simplifies Compliance, Encouraging Enterprise Adoption
- 4.2.3 High Number of Rich Media Messaging Users in Focus Markets to Boost Adoption for Marketing Use Cases
- Figure 4.6: Proportion of Mobile Subscribers that Subscribe to OTT Messaging Applications in Key Focus Markets in 2025 (%)
- 4.3 Growth Markets
- 4.3.1 High Advertising Spend and Penetration of Rich Messaging Channels Indicates Future Demand for Marketing Use Cases
- Table 4.7: Average Spend per Business on Digital Advertising in Israel and Malaysia ($)
- 4.4 Saturated Markets
- 4.4.1 High Existing CPaaS Traffic, but Limited Opportunity for Growth with Rich Media Use Cases
- 4.5 Developing Markets
- 4.5.1 Vague or Highly Stringent Regulatory Frameworks
- 4.5.2 Low Demand for Advanced Capabilities of CPaaS Platforms
- Figure 4.8: Average Number of Chatbot Accesses per User per Month in Key Developing Markets in 2025
- Table 4.9: Juniper Research Competitor Leaderboard Scoring Heatmap: North America
- Table 4.10: Juniper Research Competitor Leaderboard Scoring Heatmap: Latin America
- Table 4.11: Juniper Research Competitor Leaderboard Scoring Heatmap: West Europe
- Table 4.12: Juniper Research Competitor Leaderboard Scoring Heatmap: Central & East Europe
- Table 4.13: Juniper Research Competitor Leaderboard Scoring Heatmap: Far East & China
- Table 4.14: Juniper Research Competitor Leaderboard Scoring Heatmap: Indian Subcontinent
- Table 4.15: Juniper Research Competitor Leaderboard Scoring Heatmap: Rest of Asia Pacific
- Table 4.16: Juniper Research Competitor Leaderboard Scoring Heatmap: Africa & Middle East
- 1. Competitor Leaderboard
- 2. Company Profiles
- 2.1.1 Bandwidth
- i. Corporate Information
- Table 2.1: Bandwidth's Select Financial Information ($m), 2023-2024
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.2 CEQUENS
- 2.1.3 Cisco Webex
- Table 2.3: Cisco’s Selected Financial Information ($bn), Fiscal Year 2022-2024
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.4 CM.com
- i. Corporate Information
- Table 2.4: Relevant Acquisitions Made by CM.com, 2020-present
- Table 2.5: CM.com’s Select Financial Information (€m), 2022-2024
- ii. Geographical Spread
- iii. Key Clients & Strategic Partners
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.5 Comviva
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Recommendations
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.6 GMS (Global Message Services)
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partners
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.7 Infobip
- i. Corporate Information
- Table 2.6: Infobip’s Acquisitions – April 2021 to Present
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.8 LINK Mobility
- i. Corporate Information
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.10 Monty Mobile
- 2.1.11 Route Mobile (Proximus Group)
- i. Corporate Information
- Table 2.7: Route Mobile’s Financial Information (₹ Cr), FY 2021-22 – FY 2023-24
- ii. Geographical Spread
- iii. Key Clients & Strategic Partners
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.12 Sinch
- i. Corporate Information
- Table 2.8: Sinch’s Most Recent Acquisitions, 2020-2021
- Table 2.9: Sinch’s Select Financial Information (SEKm), 2022-2024
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.13 Soprano Design
- i. Corporate Information
- ii. Geographical Spread
- Figure 2.10: Soprano Design’s Global Reach and Support Network
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.14 Syniverse
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Customers & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.15 Tanla Platforms
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.16 Tata Communications
- i. Corporate Information
- Table 2.11: Tata Communications’ Select Financial Information (₹ in crore), FY 2022-23 & FY 2023-24
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.17 Twilio
- i. Corporate Information
- Table 2.12: Twilio’s Revenue Information 2021-present
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- 2.1.18 Vonage
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
- Table 2.13: Juniper Research Competitor Leaderboard Scoring Criteria
- 2.2 Related Research
- 1. Market Forecasts & Key Takeaways
- 1.1 Introduction to CPaaS Forecasts
- Figure 1.1: Key CPaaS Forecast Information
- 1.1.1 Total CPaaS Market Value
- Figure & Table 1.2: Total CPaaS Market Value ($m), Split by 8 Key Regions 2025-2029
- 1.1.2 Total CPaaS Traffic Revenue by Channel
- Figure & Table 1.3: Total CPaaS Traffic Revenue ($m), Split by 11 Key Channels, 2025-2029
- 1.1.3 CPaaS Traffic Revenue by Sector
- Figure & Table 1.4: Total CPaaS Traffic Revenue ($m), Split by 6 Key Sectors, 2025-2029
- 2. CPaaS Mobile Messaging Forecasts
- 2.1 Introduction to CPaaS SMS & MMS Forecasts
- 2.1.1 CPaaS SMS & MMS Forecast Methodology
- Figure 2.1: CPaaS SMS Forecast Methodology
- Figure 2.2: CPaaS MMS Forecast Methodology
- 2.1.2 Total CPaaS SMS Market
- Figure & Table 2.3: Total CPaaS SMS Revenue ($m), Split by 8 Key Regions, 2025-2029
- 2.1.3 Total CPaaS MMS Market
- Figure & Table 2.4: Total CPaaS SMS Revenue ($m), Split by 8 Key Regions, 2025-2029
- 2.2 CPaaS RCS Messaging Market
- 2.2.1 RCS Business Messaging Forecast Methodology
- Figure 2.5: RCS Business Messaging Forecast Methodology
- 2.2.2 Total CPaaS RCS Revenue
- Figure & Table 2.6: Total CPaaS RCS Revenue ($m), Split by 8 Key Regions, 2025-2029
- 2.3 CPaaS OTT Messaging Market
- 2.3.1 OTT Business Messaging Forecast Methodology
- Figure 2.7: OTT Business Messaging Forecast Methodology
- 2.3.2 Total CPaaS OTT Business Messaging Revenue
- Figure & Table 2.8: Total CPaaS Revenue from OTT Business Messaging Traffic ($m), Split by 8 Key Regions, 2025-2029
- 2.4 CPaaS Identity API Market
- 2.4.1 Identity API Forecast Methodology
- Figure 2.9: Identity API Forecast Methodology
- 2.4.2 Total CPaaS Identity API Revenue
- Figure & Table 2.10: Total CPaaS Revenue from Mobile Identity API Calls ($m), Split by 8 Key Regions, 2025-2029
- 3. Voice & Video Market Forecasts
- 3.1 Introduction to CPaaS Voice & Video
- 3.1.1 Voice & Video Forecast Methodology
- Figure 3.1: CPaaS Voice Forecast Methodology
- Figure 3.2: CPaaS Video Forecast Methodology
- 3.1.2 Total CPaaS Voice Revenue
- Figure & Table 3.3: Total CPaaS Voice Service Revenue ($m), Split by 8 Key Regions, 2025-2029
- 3.1.3 Total CPaaS Video Revenue
- Figure & Table 3.4: Total CPaaS Video Service Revenue ($m), Split by 8 Key Regions, 2025-2029
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