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Global A2P Messaging Market 2024-2028: Market Trends & Strategies

Publisher Juniper Research
Published Aug 01, 2024
Length 50 Pages
SKU # JNRH19997388

Description

This report examines the A2P Messaging market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly growing market. The report analyses strategic opportunities for A2P messaging providers; addressing the key messaging channels with their individual challenges, and how stakeholders should navigate these. It also includes a Country Readiness Index, which categorises 60 countries within 8 regions as focus, growth, saturated, or developing markets within the A2P messaging space.

Please note: the online download version of this report is for a global site license.

Table of Contents

50 Pages
1. Key Takeaways & Strategic Recommendations
1.1 A2P Messaging: Key Takeaways
1.2 A2P Messaging: Strategic Recommendations
2. Future Market Outlook
2.1 A2P Messaging Overview
Figure 2.1: Use Cases for A2P Messaging
2.1.1 A2P Messaging Market Growth
Figure 2.2: Proportion of A2P Messaging Traffic Attributable to Each Channel in 2023 (%)
Figure 2.3: Proportion of A2P Messaging Traffic Attributable to Each Channel by 2028 (%)
2.2 A2P Messaging Channels
Figure 2.4: Comparison of SMS, RCS, and WhatsApp
2.2.1 SMS
i. Overview of A2P SMS
Figure 2.5: Process of Sending an A2P SMS Message
ii. Transactional A2P SMS Messages
Figure 2.6: One-time Password Message Example
iii. Promotional A2P SMS Messages
Figure 2.7: Example of a Promotional A2P SMS Message
iv. Challenges Faced by the SMS Market
Figure 2.8: How AIT Makes Profit for Fraudsters
Figure 2.9: SMS Business Messaging Prices ($), Split by Select 10 Countries, 2021 & 2023
Figure 2.10: FIDO Registration Process
2.2.2 Alternative Authentication Methods Will Disrupt SMS Traffic
i. Future of the A2P SMS Market
Figure 2.11: Total Number of A2P Directly Connected Messages per annum (m), Split by 3 Key Regions, 2020-2028
2.2.3 RCS Messaging
i. Overview of A2P RCS
Figure 2.12: Example Use Case for A2P RCS Messaging and Key Features
ii. Transactional A2P RCS Messages
iii. Promotional A2P RCS Messages
Figure 2.13: Examples of Promotional A2P RCS Messages
iv. Challenges Faced by the A2P RCS Market
v. Future of the A2P RCS Market
Figure 2.14: MNO Revenue from A2P RCS Traffic ($m), Split by 8 Key Regions, 2020-2028
2.2.4 OTT Messaging
i. Overview of A2P OTT Messaging
ii. Transactional A2P OTT Messages
Figure 2.15: WhatsApp Can Be Used to Send OTPs
iii. Promotional A2P OTT Messages
iv. Challenges Faced by A2P OTT Messaging Market
Figure 2.16: Most Popular OTT Apps in each Country in 2023
v. Future of A2P OTT Messaging Market
Figure 2.17: Total A2P OTT Traffic (m), Split by 8 Key Regions, 2020-2028
2.2.5 Fraud Prevention
3. Key Market Verticals for A2P Messaging
3.1 Overview of Key Market Verticals
Figure 3.1: Total Number of A2P Directly Connected Messages per annum (m), Split by Sector, 2020-2028
3.1.1 Banking and Finance
i. Different Channels for A2P Messaging
Figure 3.2: A2P Messaging Traffic within Banking (m), Split by Channel, 2023-2028
ii. Future of A2P Messaging for Banking
3.1.2 Retail
Figure 3.3: A2P Messaging Traffic within Retail (m), Split by Channel, 2023-2028
i. Different Channels for A2P Messaging
ii. Future of A2P Messaging for Retail
3.1.3 Ticketing
Figure 3.4: A2P Messaging Traffic within Ticketing (m), Split by Channel, 2023-2028
i. Different Channels for A2P Messaging
ii. Future of A2P Messaging for Ticketing
3.1.4 Healthcare
Figure 3.5: A2P Messaging Traffic within Healthcare (m), Split by Channel, 2023-2028
i. Different Channels for A2P Messaging
ii. Future of A2P Messaging for Healthcare
3.1.5 Content Payments
Figure 3.6: A2P Messaging Traffic for Content Payments (m), Split by Channel, 2023-2028
i. Different Channels for A2P Messaging
ii. Future of A2P Messaging for Content Payments
3.1.1 Advertising
Figure 3.7: A2P Messaging Traffic within Advertising (m), Split by Channel, 2023-2028
i. Different Channels for A2P Messaging
ii. Future of A2P Messaging for Advertising
4. Country Readiness Index
4.1.1 Focus Markets
i. Western Europe
Figure 4.4: MNO Revenue from A2P RCS Traffic ($m), Split by Select Countries in Western Europe, 2023-2028
ii. Far East & China
Figure 4.5: A2P Messaging Traffic across RCS and OTT Messaging (m), Split by China, Japan, and South Korea, 2023 vs 2028
iii. North America
Figure 4.6: Operator Revenue from A2P SMS and RCS Traffic in the US ($), 2023-2028
iv. Indian Subcontinent
v. Rest of Asia Pacific
vi. Latin America
4.1.2 Growth Markets
i. Africa & Middle East
Figure 4.7: MNO Revenue from Directly Connected A2P SMS Traffic ($m)
ii. Rest of Asia Pacific
4.1.3 Saturated Markets
i. Western Europe
ii. Central & East Europe
4.1.4 Developing Markets
i. Latin America
Figure 4.8: MNO Revenue from Directly Connected A2P Traffic ($m), Split by Select Countries in Latin America, 2023-2028
ii. Indian Subcontinent

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