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Visual Analytics Market in the US Education Sector 2016-2020

Visual Analytics Market in the US Education Sector 2016-2020

About Visual Analytics

Visual analytics is an emerging field of analytics that involves the use of visualization, data mining, and statistics to handle massive volumes of data. This is done with the help of human judgement by means of visual representations and interaction techniques. In visual analytics, instead of limiting the analysis to predefined metrics to examine data and study relations between parameters, data analysts are increasingly incorporating analytical reasoning and advanced computation with data visualization.

Technavio’s analysts forecast the visual analytics in US education market to grow at a CAGR of 8.59% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the visual analytics in US education market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of visual analytics software to the education segment.

The market is divided into the following segments based on end-users:

  • Higher education visual analytics
  • K-12 visual analytics
Technavio's report, Visual Analytics in US Education Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Oracle
  • Qlik Technologies
  • SAS Institute
  • Tableau
Other prominent vendors
  • Domo
  • Dundas Data Visualization
  • IBM
  • Logi Analytics
  • MicroStrategy
  • SAP
Market driver
  • Emergence of self-service analytics
  • For a full, detailed list, view our report
Market challenge
  • Rising challenges due to scalability
  • For a full, detailed list, view our report
Market trend
  • Increasing use of cloud computing
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Visual Analytics in US Education Market 2016-2020

Technavio recognizes the following companies as the key players in the visual analytics in US education market: Oracle, Qlik Technologies, SAS Institute, Tableau, Domo, Dundas Data Visualization, IBM, Logi Analytics, MicroStrategy, and SAP.

Commenting on the report, an analyst from Technavio’s team said: “Growing innovations in vendor offerings will be a key trend for market growth. Leading vendors are focusing on adding functionalities for the users to be able to analyze data in a visual environment and reduce the reliance on IT to carry out the same task. Vendors in the business intelligence market have an intense competition to increase their market share in the visual analytics tools market.”

According to the report, emergence of self-service analytics will be a key driver for market growth. While predictive and statistical analytical techniques were widely used in the banking and insurance industry, they are increasingly being adopted by other industries, such as retail and education. Unlike traditional analytical tools, advanced analytical tools are not restricted to historical reporting and help users better predict future scenarios. To gain a differential edge from competitors, vendors are venturing into self-service tools. These tools can not only be used by data scientists and statisticians but can also be used by professionals with less technical expertise, such as administrators at educational institutions. The goal of self-service analytics is to empower decision makers with a technology that will allow them to rapidly explore various solutions to improve problem-solving abilities.

Further, the report states that scalability is a challenge for vendors in the visual analytics market as it determines the ability of vendors to process large datasets using computational overheads and rendering techniques. Over the years, vendors in the visual data analytics market have developed various techniques for the visualization of datasets. However, a lot of tools are not scalable to large datasets, which are used in visual analytics. While the quantity of data is growing, the number of pixels on the display remains constant, and the compression required to visualize the dataset on the display is increasing. Therefore, it is a challenge for vendors to create a view of datasets, which provide more insight and maximize the amount of details.

Companies Mentioned

Oracle, Qlik Technologies, SAS Institute, Tableau, Domo, Dundas Data Visualization, IBM, Logi Analytics, MicroStrategy, and SAP.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Elements of visual analytics
  • Market landscape
    • Education market in US
      • Table Distribution of education market in North America by segment 2015
      • Table Number of students from China and India in US 2010-2014 (in thousands)
    • Analytics in education
    • Visual analytics in US education market
      • Table Visual analytics in US education market 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market drivers
    • Easy representation and management of data
      • Table Advantages offered by visual analytics tools
    • Rising penetration of ERP solutions in educational institutions
      • Table Approximate operating expenditures for leading US universities 2014 ($ millions)
    • Emergence of self-service analytics
    • Growing demand for tools to manage institution funds
      • Table Instances of use of virtual analytics by US educational institutions
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Rising challenges due to scalability
    • Increasing difficulty with interoperability
    • Limited awareness of the tool
    • Security and ethical issues
    • Infrastructural bottlenecks
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Growing innovations in vendor offerings
    • Increasing use of cloud computing
      • Table Percentage of IT budget allocation for cloud computing for US 2013-2016
    • Advances in application of visual data analytics
    • Initiatives to increase product awareness
  • Market segmentation by end users
    • Visual analytics in US education market by end-users
      • Table Visual analytics in US education market by end-users
    • Higher education visual analytics in US education market
      • Table Higher education visual analytics in US education market 2015-2020 ($ millions)
      • Table Expenditure on financial management by US higher education institutions 2015-2020 ($ millions)
    • K-12 visual analytics in US education market
      • Table K-12 visual analytics in US education market 2015-2020 ($ millions)
  • Market segmentation by deployment
    • Visual analytics in US education market by deployment
      • Table Visual analytics in US education market by deployment 2015-2020 ($ millions)
      • Table Visual analytics in US education market by deployment 2015-2020
    • On-premises visual analytics in US education market
      • Table On-premises visual analytics in US education market 2015-2020 ($ millions)
    • Cloud-based visual analytics in US education market
      • Table Cloud-based visual analytics in US education market 2015-2020 ($ millions)
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor matrix
      • Table Key vendors - Strategic initiatives overview
  • Key vendor analysis
    • Oracle
      • Table Oracle: business segmentation by revenue 2015
      • Table Oracle: business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Oracle: geographical segmentation by revenue 2015
    • Qlik Technologies
      • Table Qlik Technologies: Business segmentation by revenue 2015
      • Table Qlik Technologies: Business segmentation by revenue 2014 and 2015 ($ millions)
      • Table Qlik Technologies: Geographical segmentation by revenue 2015
      • Table Qlik: Product offerings in visual data analytics market
    • SAS Institute
      • Table SAS Institute: Revenue segmentation by industry 2015
      • Table SAS Institute: Revenue segmentation by geography 2015
      • Table SAS Institute: Key features in visual data analytics market
    • Tableau
      • Table Tableau: Business segmentation by revenue 2015
      • Table Tableau: Business segmentation by revenue 2014 and 2015 ($ million)
      • Table Tableau: Product offerings in visual analytics market
  • Other prominent vendors
    • Domo
    • Dundas Data Visualization
    • IBM
    • Logi Analytics
    • MicroStrategy
    • SAP
  • Appendix
    • List of abbreviation
  • Explore Technavio

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