Supplements Market in US 2025-2029

Supplements Market In US 2025-2029

The supplements market in us is forecasted to grow by USD 21132.2 mn during 2024-2029, accelerating at a CAGR of 7.1% during the forecast period. The report on the supplements market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising awareness through social media marketing, growing urban population, and increasing number of sales outlets.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's supplements market in us is segmented as below:

By Product

  • Vitamins
  • Sports nutrition
  • Herbal and botanical supplement
  • Meal replacement supplement
By Distribution Channel
  • Retail outlets
  • Online stores
By End-user
  • Adults
  • Elderly population
  • Children and adolescents
By Formulation
  • Capsules
  • Tablets
  • Powders
  • Liquids
  • Softgels
This study identifies the increasing participation in sports and fitness activities as one of the prime reasons driving the supplements market in us growth during the next few years. Also, increased online sales and rise in healthcare costs will lead to sizable demand in the market.

The report on the supplements market in us covers the following areas:
  • Supplements Market in US sizing
  • Supplements Market in US forecast
  • Supplements Market in US industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading supplements market in us vendors that include Amway Corp., Cyanotech Corp., ECNutra, Glanbia plc, GNC Holdings LLC, Herbalife International of America Inc., Liquid Health Inc., Lonza Group Ltd., Mondelez International Inc., Natures Bounty, Nestle SA, NOW Foods, Paragon Laboratories, Pfizer Inc., PipingRock Health Products LLC, Reckitt Benckiser Group Plc, SDC Nutrition Inc., Superior Supplement Manufacturing LLC, Supplement Manufacturing Partner, and Vitakem Nutraceutical Inc.. Also, the supplements market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Supplements Market in US 2019 - 2023
      • Table Historic Market Size - Data Table on Supplements Market in US 2019 - 2023 ($ million)
    • Product segment analysis 2019 - 2023
    • Distribution Channel segment analysis 2019 - 2023
    • End-user segment analysis 2019 - 2023
    • Formulation segment analysis 2019 - 2023
  • Qualitative Analysis
    • Impact of AI on Supplements Market in US
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2024-2029 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Vitamins - Market size and forecast 2024-2029
      • Table Data Table on Vitamins - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Vitamins - Year-over-year growth 2024-2029 (%)
    • Sports nutrition - Market size and forecast 2024-2029
      • Table Data Table on Sports nutrition - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Sports nutrition - Year-over-year growth 2024-2029 (%)
    • Herbal and botanical supplement - Market size and forecast 2024-2029
      • Table Data Table on Herbal and botanical supplement - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Herbal and botanical supplement - Year-over-year growth 2024-2029 (%)
    • Meal replacement supplement - Market size and forecast 2024-2029
      • Table Data Table on Meal replacement supplement - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Meal replacement supplement - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2024-2029 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Retail outlets - Market size and forecast 2024-2029
      • Table Data Table on Retail outlets - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Retail outlets - Year-over-year growth 2024-2029 (%)
    • Online stores - Market size and forecast 2024-2029
      • Table Data Table on Online stores - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Online stores - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Data Table on End-user - Market share 2024-2029 (%)
    • Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Adults - Market size and forecast 2024-2029
      • Table Data Table on Adults - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Adults - Year-over-year growth 2024-2029 (%)
    • Elderly population - Market size and forecast 2024-2029
      • Table Data Table on Elderly population - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Elderly population - Year-over-year growth 2024-2029 (%)
    • Children and adolescents - Market size and forecast 2024-2029
      • Table Data Table on Children and adolescents - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Children and adolescents - Year-over-year growth 2024-2029 (%)
    • Market opportunity by End-user
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Formulation
    • Market segments
      • Table Data Table on Formulation - Market share 2024-2029 (%)
    • Comparison by Formulation
      • Table Data Table on Comparison by Formulation
    • Capsules - Market size and forecast 2024-2029
      • Table Data Table on Capsules - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Capsules - Year-over-year growth 2024-2029 (%)
    • Tablets - Market size and forecast 2024-2029
      • Table Data Table on Tablets - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Tablets - Year-over-year growth 2024-2029 (%)
    • Powders - Market size and forecast 2024-2029
      • Table Data Table on Powders - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Powders - Year-over-year growth 2024-2029 (%)
    • Liquids - Market size and forecast 2024-2029
      • Table Data Table on Liquids - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Liquids - Year-over-year growth 2024-2029 (%)
    • Softgels - Market size and forecast 2024-2029
      • Table Data Table on Softgels - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Softgels - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Formulation
      • Table Data Table on Market opportunity by Formulation ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Rising awareness through social media marketing
      • Growing urban population
      • Increasing number of sales outlets
    • Market challenges
      • Stringent government regulations
      • Availability of traditional or natural weight loss methods
      • Rising number of adulteration cases
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Increasing participation in sports and fitness activities
      • Increased online sales
      • Rise in healthcare costs
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Amway Corp.
    • Cyanotech Corp.
    • ECNutra
    • Glanbia plc
    • GNC Holdings LLC
    • Herbalife International of America Inc.
    • Liquid Health Inc.
    • Lonza Group Ltd.
    • Mondelez International Inc.
    • Natures Bounty
    • Nestle SA
    • NOW Foods
    • Paragon Laboratories
    • SDC Nutrition Inc.
    • Supplement Manufacturing Partner
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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