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Global In-Game Advertising Market 2024-2028

Publisher TechNavio
Published Mar 26, 2024
Length 165 Pages
SKU # INF18674275

Description

Global In-Game Advertising Market 2024-2028


The in-game advertising market is forecasted to grow by USD 6.07 bn during 2023-2028, accelerating at a CAGR of 13.87% during the forecast period. The report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of gamers and growing partnerships between advertisers and video game companies, rising demand for mobile gaming, and growing popularity of dynamic in-game advertising.

Technavio's in-game advertising market is segmented as below:

By Platform
  • Mobile
  • Computing
  • Console
By Type
  • Static Ads
  • Dynamic Ads
  • Advergaming
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • Middle East and Africa
  • South America
This study identifies the incorporation of NLP with in-game advertising as one of the prime reasons driving the in-game advertising market growth during the next few years. Also, emergence of programmatic in-game advertisement and increasing focus on native advertising will lead to sizable demand in the market.

The report on the in-game advertising market covers the following areas:
  • In-game advertising market sizing
  • In-game advertising market forecast
  • In-game advertising market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising market vendors that include AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Software Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc. Also, the in-game advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

165 Pages
    • Market overview
    • Market ecosystem
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
    • Global in-game advertising market 2018 - 2022
    • Platform Segment Analysis 2018 - 2022
    • Type Segment Analysis 2018 - 2022
    • Geography Segment Analysis 2018 - 2022
    • Country Segment Analysis 2018 - 2022
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
    • Market segments
    • Comparison by Platform
    • Mobile - Market size and forecast 2023-2028
    • Computing - Market size and forecast 2023-2028
    • Console - Market size and forecast 2023-2028
    • Market opportunity by Platform
    • Market segments
    • Comparison by Type
    • Static ads - Market size and forecast 2023-2028
    • Dynamic ads - Market size and forecast 2023-2028
    • Advergaming - Market size and forecast 2023-2028
    • Market opportunity by Type
    • Customer landscape overview
    • Geographic segmentation
    • Geographic comparison
    • North America - Market size and forecast 2023-2028
    • APAC - Market size and forecast 2023-2028
    • Europe - Market size and forecast 2023-2028
    • Middle East and Africa - Market size and forecast 2023- 2028
    • South America - Market size and forecast 2023-2028
    • US - Market size and forecast 2023-2028
    • China - Market size and forecast 2023-2028
    • Japan - Market size and forecast 2023-2028
    • Germany - Market size and forecast 2023-2028
    • UK - Market size and forecast 2023-2028
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Impact of drivers and challenges
    • Market trends
    • Overview
    • Vendor landscape
    • Landscape disruption
    • Industry risks
    • Vendors covered
    • Market positioning of vendors
    • AdInMo Ltd.
    • Alphabet Inc.
    • Anzu Virtual Reality Ltd.
    • Bidstack Ltd.
    • HotPlay
    • InMobi Pte. Ltd.
    • Landvault
    • Liftoff Inc.
    • Microsoft Corp.
    • Motive Interactive Inc.
    • Playwire LLC
    • RapidFire Inc.
    • Unity Software Inc.
    • Verizon Communications Inc.
    • WPP Plc
    • Scope of the report
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations
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