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Global Digital Video Ad Market 2023-2027

Publisher TechNavio
Published May 16, 2023
Length 159 Pages
SKU # INF18039670

Description

Global Digital Video Ad Market 2023-2027


The digital video ad market is forecasted to grow by USD 249.42 bn during 2022-2027, accelerating at a CAGR of 37.19% during the forecast period. The report on the digital video ad market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing in-app advertising, increasing penetration of mobile computing devices, and growing awareness about digital native advertising.

Technavio's digital video ad market is segmented as below:

By End-user
  • Retail
  • Consumer goods and electronics
  • Media and entertainment
  • Automotive
  • Others
By Type
  • Desktop
  • Mobile
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increased spending on online video and CTV advertising as one of the prime reasons driving the digital video ad market growth during the next few years. Also, evolving modern consumer demographics and demands and decline in offline ad spending will lead to sizable demand in the market.

The report on the digital video ad market covers the following areas:
  • Digital video ad market sizing
  • Digital video ad market forecast
  • Digital video ad market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital video ad market vendors that include Advertise.com Inc., Alphabet Inc., ByteDance Ltd., Digital Turbine Inc., Kargo Global Inc., Longtail Ad Solutions Inc., Magnite Inc., MediaMath Inc., Meta Platforms Inc., Microsoft Corp., Pinterest Inc., PubMatic Inc., Snap Inc., Tencent Holdings Ltd., Tremor International Ltd, Twitter Inc., Vdopia Inc., Verizon Communications Inc., Viant Technology LLC, and Vireo Video Inc.. Also, the digital video ad market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

159 Pages
    • Market overview
    • Market ecosystem
    • Market definition
    • Market segment analysis
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
    • Global digital video ad market 2017 - 2021
    • End-user Segment Analysis 2017 - 2021
    • Type Segment Analysis 2017 - 2021
    • Geography Segment Analysis 2017 - 2021
    • Country Segment Analysis 2017 - 2021
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
    • Market segments
    • Comparison by End-user
    • Retail - Market size and forecast 2022-2027
    • Consumer goods and electronics - Market size and forecast 2022-2027
    • Media and entertainment - Market size and forecast 2022-2027
    • Automotive - Market size and forecast 2022-2027
    • Others - Market size and forecast 2022-2027
    • Market opportunity by End-user
    • Market segments
    • Comparison by Type
    • Desktop - Market size and forecast 2022-2027
    • Mobile - Market size and forecast 2022-2027
    • Market opportunity by Type
    • Customer landscape overview
    • Geographic segmentation
    • Geographic comparison
    • North America - Market size and forecast 2022-2027
    • APAC - Market size and forecast 2022-2027
    • Europe - Market size and forecast 2022-2027
    • South America - Market size and forecast 2022-2027
    • Middle East and Africa - Market size and forecast 2022- 2027
    • US - Market size and forecast 2022-2027
    • China - Market size and forecast 2022-2027
    • UK - Market size and forecast 2022-2027
    • Germany - Market size and forecast 2022-2027
    • Japan - Market size and forecast 2022-2027
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Impact of drivers and challenges
    • Market trends
    • Overview
    • Vendor landscape
    • Landscape disruption
    • Industry risks
    • Vendors covered
    • Market positioning of vendors
    • Advertise.com Inc.
    • Alphabet Inc.
    • ByteDance Ltd.
    • Longtail Ad Solutions Inc.
    • Magnite Inc.
    • Meta Platforms Inc.
    • Microsoft Corp.
    • Pinterest Inc.
    • PubMatic Inc.
    • Snap Inc.
    • Tencent Holdings Ltd.
    • Tremor International Ltd
    • Twitter Inc.
    • Verizon Communications Inc.
    • Viant Technology LLC
    • Scope of the report
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

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