Global Automotive Infotainment Testing Platform Market 2017-2021
About automotive infotainment testing platform
The testing platform plays a crucial role in testing the infotainment system for its reliability and effectiveness in vehicles. The testing platform simulates various use-cases of an infotainment system. The global automotive industry is highly competitive and goes through dynamic growth phases due to the nature of the competition, product life cycle, and consumer demand. Currently, the industry is characterized by companies relocating their production centers from developed to developing regions. During the 2008-2009 global financial crisis, the industry experienced a considerable decline in demand. However, the markets have slowly stabilized, which is primarily due to the relative economic stability in developing nations.
Technavio’s analysts forecast the global automotive infotainment testing platform market to grow at a CAGR of 11.29% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive infotainment testing platform market for 2017-2021. To calculate the market size, the report considers the revenue of the automotive infotainment testing platform, which is approached based on the infotainment solution purchased for prototyping as well as licensed by the infotainment players and automakers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Automotive Infotainment Testing Platform Market 2017-2021.
Technavio recognizes the following companies as the key players in the Global Automotive Infotainment Testing Platform Market: National Instruments, Averna, CIeNET, Danlaw, Wind River, Keysight Technologies
Other Prominent Vendors in the market are: Embitel, FEV, Fraunhofer-Gesellschaft, Intertek Group, KPIT Technologies, MAXEYE TECHNOLOGIES, TestPlant, ROHDE&SCHWARZ, Qualcomm Technologies
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is adoption of model-based development process through reliable software testing. Automotive OEMs are facing rising cost pressure in addition to stringent timelines for the development process. This is leading them to collaborate with suppliers and push limits of software development process. Additionally, providing clear and short requirements specifications to suppliers in order to avoid delay and cost overrun is another challenge for the OEMs. This has resulted in the adoption of model-based approach by the automotive OEMs. The model-based development process includes simulation models, which are provided to suppliers as executable requirements specifications. This approach allows OEMs to test their requirements before releasing them to the suppliers and generate an executable specification of the module requirements using simulation models and an automatic code generator. Suppliers receive the simulation models and prototype code. Hence, combining the requirements of simulation models, generated code, and test cases gives clear and complete specifications.”
According to the report, one of the major drivers for this market is software defined instruments allowing use of same hardware module to test multiple wireless standards. The infotainment system saw a significant evolution in terms of technology adoption from wire-based functions to wireless functions. The growing support for multiple wireless standards in the vehicle infotainment system was the challenge for the infotainment testing platform providers. The need for efficient and multiple testing gave birth to software defined instruments for testing purposes in the automotive infotainment testing platform market. Basically, software defined instruments gave flexibility to testing and reduced the cost its cost by allowing testing of multiple wireless modules with a single hardware. These software defined instruments configure the functionality of the hardware through software. Additionally, software defined instruments have the advantage of scalability for future evolution in the wireless standards.
Further, the report states that one of the major factors hindering the growth of this market is complexity owing to growing functionalities in infotainment system. The vendors are faced with the continuous challenge of designing a user interface, which is affordable, less distracting, simple, and accessible. As applications of automotive connectivity solutions are increasing, the complexity of the system design required to manage these applications is also on the rise. Advancement in technology in addition to an immense range of features and diverse connectivity options has made telematics and infotainment systems more sophisticated. The automotive industry witnessed the shift from radio/audio applications in earlier years to driver assistance in the recent past. The greater the number of applications the more complex the design. In addition, the number of software solutions needed for each application makes automotive connectivity systems even more complex.
National Instruments, Averna, CIeNET, Danlaw, Wind River, Keysight Technologies, Embitel, FEV, Fraunhofer-Gesellschaft, Intertek Group, KPIT Technologies, MAXEYE TECHNOLOGIES, TestPlant, ROHDE&SCHWARZ, Qualcomm Technologies