Global Automotive Augmented Reality and Virtual Reality Market 2021-2025

Global Automotive Augmented Reality and Virtual Reality Market 2021-2025

Technavio has been monitoring the automotive augmented reality and virtual reality market and it is poised to grow by $ 5.10 billion during 2021-2025, progressing at a CAGR of about 32% during the forecast period. Our report on automotive augmented reality and virtual reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the emergence of virtual reality showrooms and events, the electrification of automotive mechanics, and the use of augmented reality for automotive repairs. In addition, the emergence of virtual reality showrooms and events is anticipated to boost the growth of the market as well.

The automotive augmented reality and virtual reality market analysis includes the technology segment and geographic landscape.

Technavio's automotive augmented reality and virtual reality market is segmented as below:

By Technology

  • AR
  • VR
By Geography
  • Europe
  • APAC
  • North America
  • MEA
  • South America
This study identifies the TFT to DMD evolution as one of the prime reasons driving the automotive augmented reality and virtual reality market growth during the next few years. Also, low-cost LIDAR sensor and projection technology-production ready in AR will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on automotive augmented reality and virtual reality market covers the following areas:
  • Automotive augmented reality and virtual reality market sizing
  • Automotive augmented reality and virtual reality market forecast
  • Automotive augmented reality and virtual reality market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading automotive augmented reality and virtual reality market vendors that include Continental AG, DENSO Corp., Garmin Ltd., Hyundai Motor Co., JAGUAR LAND ROVER AUTOMOTIVE PLC, Microsoft Corp., Nippon Seiki Co. Ltd., NVIDIA Corp., Robert Bosch GmbH, and Volkswagen AG. Also, the automotive augmented reality and virtual reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Application software market
      • Inputs
      • Software development process
      • Marketing and distribution:
      • Post-selling services:
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
      • Estimating growth rates for emerging and high-growth markets
      • Estimating growth rates for mature markets
        • Table Global - Market size and forecast 2020 - 2025 ($ million)
        • Table Global market: Year-over-year growth 2020 - 2025 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2020 & 2025
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2020
  • Market Segmentation by Technology
    • Market segments
      • Table Technology - Market share 2020-2025 (%)
    • Comparison by Technology
      • Table Comparison by Technology
    • AR - Market size and forecast 2020-2025
      • Table AR - Market size and forecast 2020-2025 ($ million)
      • Table AR - Year-over-year growth 2020-2025 (%)
    • VR - Market size and forecast 2020-2025
      • Table VR - Market size and forecast 2020-2025 ($ million)
      • Table VR - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Technology
      • Table Market opportunity by Technology
  • Customer Landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2020-2025 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Europe - Market size and forecast 2020-2025
      • Table Europe - Market size and forecast 2020-2025 ($ million)
      • Table Europe - Year-over-year growth 2020-2025 (%)
    • APAC - Market size and forecast 2020-2025
      • Table APAC - Market size and forecast 2020-2025 ($ million)
      • Table APAC - Year-over-year growth 2020-2025 (%)
    • North America - Market size and forecast 2020-2025
      • Table North America - Market size and forecast 2020-2025 ($ million)
      • Table North America - Year-over-year growth 2020-2025 (%)
    • MEA - Market size and forecast 2020-2025
      • Table MEA - Market size and forecast 2020-2025 ($ million)
      • Table MEA - Year-over-year growth 2020-2025 (%)
    • South America - Market size and forecast 2020-2025
      • Table South America - Market size and forecast 2020-2025 ($ million)
      • Table South America - Year-over-year growth 2020-2025 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Emergence of virtual reality showrooms and events
      • Electrification of automotive mechanics
      • Augmented reality for automotive repairs
    • Market challenges
      • Slowdown in automotive industry
      • Connectivity issues, low awareness, and high expectation impact AR adoption
      • High cost and hardware limitations
        • Table Impact of drivers and challenges
    • Market trends
      • TFT to DMD evolution
      • Low-cost LiDAR sensor
      • Projection technology - production ready in AR
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Continental AG
      • Table Continental AG - Overview
      • Table Continental AG - Business segments
      • Table Continental AG - Key offerings
      • Table Continental AG - Segment focus
    • DENSO Corp.
      • Table DENSO Corp. - Overview
      • Table DENSO Corp. - Business segments
      • Table DENSO Corp. - Key news
      • Table DENSO Corp. - Key offerings
      • Table DENSO Corp. - Segment focus
    • Garmin Ltd.
      • Table Garmin Ltd. - Overview
      • Table Garmin Ltd. - Business segments
      • Table Garmin Ltd. - Key offerings
      • Table Garmin Ltd. - Segment focus
    • Hyundai Motor Co.
      • Table Hyundai Motor Co. - Overview
      • Table Hyundai Motor Co. - Business segments
      • Table Hyundai Motor Co. - Key news
      • Table Hyundai Motor Co. - Key offerings
      • Table Hyundai Motor Co. - Segment focus
    • JAGUAR LAND ROVER AUTOMOTIVE PLC
      • Table JAGUAR LAND ROVER AUTOMOTIVE PLC - Overview
      • Table JAGUAR LAND ROVER AUTOMOTIVE PLC - Business segments
      • Table JAGUAR LAND ROVER AUTOMOTIVE PLC - Key news
      • Table JAGUAR LAND ROVER AUTOMOTIVE PLC - Key offerings
      • Table JAGUAR LAND ROVER AUTOMOTIVE PLC - Segment focus
    • Microsoft Corp.
      • Table Microsoft Corp. - Overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Key news
      • Table Microsoft Corp. - Key offerings
      • Table Microsoft Corp. - Segment focus
    • Nippon Seiki Co. Ltd.
      • Table Nippon Seiki Co. Ltd. - Overview
      • Table Nippon Seiki Co. Ltd. - Business segments
      • Table Nippon Seiki Co. Ltd. - Key news
      • Table Nippon Seiki Co. Ltd. - Key offerings
      • Table Nippon Seiki Co. Ltd. - Segment focus
    • NVIDIA Corp.
      • Table NVIDIA Corp. - Overview
      • Table NVIDIA Corp. - Business segments
      • Table NVIDIA Corp. - Key news
      • Table NVIDIA Corp. - Key offerings
      • Table NVIDIA Corp. - Segment focus
    • Robert Bosch GmbH
      • Table Robert Bosch GmbH - Overview
      • Table Robert Bosch GmbH - Business segments
      • Table Robert Bosch GmbH - Key news
      • Table Robert Bosch GmbH - Key offerings
      • Table Robert Bosch GmbH - Segment focus
    • Volkswagen AG
      • Table Volkswagen AG - Overview
      • Table Volkswagen AG - Business segments
      • Table Volkswagen AG - Key news
      • Table Volkswagen AG - Key offerings
      • Table Volkswagen AG - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objective
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings