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E-Commerce Market In Poland 2026-2030

Publisher TechNavio
Published Jan 12, 2026
Length 187 Pages
SKU # INF20708857

Description

E-Commerce Market In Poland 2026-2030

The e-commerce market in poland is forecasted to grow by USD 88472.5 mn during 2025-2030, accelerating at a CAGR of 25.7% during the forecast period. The report on the e-commerce market in poland provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of advanced logistical infrastructure and automated delivery systems, integration of sophisticated payment ecosystems and financial technology, strategic digital transformation and emergence of mobile-first consumer culture.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's e-commerce market in poland is segmented as below:

By Type
  • B2B
  • B2C
By Application
  • Home appliances
  • Fashion products
  • Groceries
  • Books
  • Others
By End-User
  • Individual
  • Small business
  • Corporate
Geography
  • Europe
  • Poland
This study identifies the advanced algorithmic hyper-personalization and evolution of consumer intelligence as one of the prime reasons driving the e-commerce market in poland growth during the next few years. Also, environmental stewardship and integration of sustainable logistics frameworks and convergence of social interaction and transactional platforms via omnichannel integration will lead to sizable demand in the market.

The report on the e-commerce market in poland covers the following areas:
  • E-commerce market in poland sizing
  • E-commerce market in poland forecast
  • E-commerce market in poland industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-commerce market in poland vendors that include 303 AVENUE SP. Z O.O., Allegro.pl Sp. z o.o., Amazon.com Inc., Beliani PL GmbH, Ceneo.pl sp z.o.o, Decathlon SA, Desertcart, eBay Inc., Inter IKEA Holding BV, Meble.pl SA, Media Expert Group, OLX Global BV, Organic24 Sp. z o.o., Tesco Plc, Ubuy Co., Vox Sp. z.o.o. sp. k, X Kom Sp. Z.o.o., Zalando SE. Also, the e-commerce market in poland analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

187 Pages
1 Executive Summary
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
3 Market Landscape
3.1 Market ecosystem
Chart on Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Chart on Market characteristics analysis
3.3 Value chain analysis
Chart on Value chain analysis
4 Market Sizing
4 Market Sizing
4.1 Market definition
Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
Chart on Poland - Market size and forecast 2025-2030 ($ million)
Data Table on Poland - Market size and forecast 2025-2030 ($ million)
Chart on Poland: Year-over-year growth 2025-2030 (%)
Data Table on Poland: Year-over-year growth 2025-2030 (%)
5 Historic Market Size
5 Historic Market Size
5.1 E-Commerce Market in Poland 2020 - 2024
Historic Market Size - Data Table on E-Commerce Market in Poland 2020 - 2024 ($ million)
5.2 Type segment analysis 2020 - 2024
Historic Market Size - Type Segment 2020 - 2024 ($ million)
5.3 Application segment analysis 2020 - 2024
Historic Market Size - Application Segment 2020 - 2024 ($ million)
5.4 End-user segment analysis 2020 - 2024
Historic Market Size - End-user Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
6 Qualitative Analysis
6.1 The AI impact on e-commerce market in Poland
7 Five Forces Analysis
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by Type
8 Market Segmentation by Type
8.1 Market segments
Chart on Type - Market share 2025-2030 (%)
Data Table on Type - Market share 2025-2030 (%)
8.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
8.3 B2B - Market size and forecast 2025-2030
Chart on B2B - Market size and forecast 2025-2030 ($ million)
Data Table on B2B - Market size and forecast 2025-2030 ($ million)
Chart on B2B - Year-over-year growth 2025-2030 (%)
Data Table on B2B - Year-over-year growth 2025-2030 (%)
8.4 B2C - Market size and forecast 2025-2030
Chart on B2C - Market size and forecast 2025-2030 ($ million)
Data Table on B2C - Market size and forecast 2025-2030 ($ million)
Chart on B2C - Year-over-year growth 2025-2030 (%)
Data Table on B2C - Year-over-year growth 2025-2030 (%)
8.5 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
9 Market Segmentation by Application
9 Market Segmentation by Application
9.1 Market segments
Chart on Application - Market share 2025-2030 (%)
Data Table on Application - Market share 2025-2030 (%)
9.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
9.3 Home appliances - Market size and forecast 2025-2030
Chart on Home appliances - Market size and forecast 2025-2030 ($ million)
Data Table on Home appliances - Market size and forecast 2025-2030 ($ million)
Chart on Home appliances - Year-over-year growth 2025-2030 (%)
Data Table on Home appliances - Year-over-year growth 2025-2030 (%)
9.4 Fashion products - Market size and forecast 2025-2030
Chart on Fashion products - Market size and forecast 2025-2030 ($ million)
Data Table on Fashion products - Market size and forecast 2025-2030 ($ million)
Chart on Fashion products - Year-over-year growth 2025-2030 (%)
Data Table on Fashion products - Year-over-year growth 2025-2030 (%)
9.5 Groceries - Market size and forecast 2025-2030
Chart on Groceries - Market size and forecast 2025-2030 ($ million)
Data Table on Groceries - Market size and forecast 2025-2030 ($ million)
Chart on Groceries - Year-over-year growth 2025-2030 (%)
Data Table on Groceries - Year-over-year growth 2025-2030 (%)
9.6 Books - Market size and forecast 2025-2030
Chart on Books - Market size and forecast 2025-2030 ($ million)
Data Table on Books - Market size and forecast 2025-2030 ($ million)
Chart on Books - Year-over-year growth 2025-2030 (%)
Data Table on Books - Year-over-year growth 2025-2030 (%)
9.7 Others - Market size and forecast 2025-2030
Chart on Others - Market size and forecast 2025-2030 ($ million)
Data Table on Others - Market size and forecast 2025-2030 ($ million)
Chart on Others - Year-over-year growth 2025-2030 (%)
Data Table on Others - Year-over-year growth 2025-2030 (%)
9.8 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
10 Market Segmentation by End-user
10 Market Segmentation by End-user
10.1 Market segments
Chart on End-user - Market share 2025-2030 (%)
Data Table on End-user - Market share 2025-2030 (%)
10.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
10.3 Individual - Market size and forecast 2025-2030
Chart on Individual - Market size and forecast 2025-2030 ($ million)
Data Table on Individual - Market size and forecast 2025-2030 ($ million)
Chart on Individual - Year-over-year growth 2025-2030 (%)
Data Table on Individual - Year-over-year growth 2025-2030 (%)
10.4 Small business - Market size and forecast 2025-2030
Chart on Small business - Market size and forecast 2025-2030 ($ million)
Data Table on Small business - Market size and forecast 2025-2030 ($ million)
Chart on Small business - Year-over-year growth 2025-2030 (%)
Data Table on Small business - Year-over-year growth 2025-2030 (%)
10.5 Corporate - Market size and forecast 2025-2030
Chart on Corporate - Market size and forecast 2025-2030 ($ million)
Data Table on Corporate - Market size and forecast 2025-2030 ($ million)
Chart on Corporate - Year-over-year growth 2025-2030 (%)
Data Table on Corporate - Year-over-year growth 2025-2030 (%)
10.6 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
11 Customer Landscape
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity
12 Drivers, Challenges, and Opportunity
12.1 Market drivers
Proliferation of advanced logistical infrastructure and automated delivery systems
Integration of sophisticated payment ecosystems and financial technology
Strategic digital transformation and emergence of mobile-first consumer culture
12.2 Market challenges
Logistical infrastructure and escalation of fulfillment requirements
Regulatory rigidity and complexity of legal compliance frameworks
Macroeconomic volatility and erosion of consumer purchasing power
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2025 and 2030
12.4 Market opportunities
Advanced algorithmic hyper-personalization and evolution of consumer intelligence
Environmental stewardship and integration of sustainable logistics frameworks
Convergence of social interaction and transactional platforms via omnichannel integration
13 Competitive Landscape
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 303 AVENUE SP. Z O.O.
303 AVENUE SP. Z O.O. - Overview
303 AVENUE SP. Z O.O. - Product / Service
303 AVENUE SP. Z O.O. - Key offerings
SWOT
14.5 Allegro.pl Sp. z o.o.
Allegro.pl Sp. z o.o. - Overview
Allegro.pl Sp. z o.o. - Product / Service
Allegro.pl Sp. z o.o. - Key offerings
SWOT
14.6 Amazon.com Inc.
Amazon.com Inc. - Overview
Amazon.com Inc. - Business segments
Amazon.com Inc. - Key news
Amazon.com Inc. - Key offerings
Amazon.com Inc. - Segment focus
SWOT
14.7 Ceneo.pl sp z.o.o
Ceneo.pl sp z.o.o - Overview
Ceneo.pl sp z.o.o - Product / Service
Ceneo.pl sp z.o.o - Key offerings
SWOT
14.8 Decathlon SA
Decathlon SA - Overview
Decathlon SA - Product / Service
Decathlon SA - Key offerings
SWOT
14.9 eBay Inc.
eBay Inc. - Overview
eBay Inc. - Product / Service
eBay Inc. - Key news
eBay Inc. - Key offerings
SWOT
14.10 Inter IKEA Holding BV
Inter IKEA Holding BV - Overview
Inter IKEA Holding BV - Product / Service
Inter IKEA Holding BV - Key news
Inter IKEA Holding BV - Key offerings
SWOT
14.11 Meble.pl SA
Meble.pl SA - Overview
Meble.pl SA - Product / Service
Meble.pl SA - Key offerings
SWOT
14.12 Media Expert Group
Media Expert Group - Overview
Media Expert Group - Product / Service
Media Expert Group - Key offerings
SWOT
14.13 OLX Global BV
OLX Global BV - Overview
OLX Global BV - Product / Service
OLX Global BV - Key offerings
SWOT
14.14 Organic24 Sp. z o.o.
Organic24 Sp. z o.o. - Overview
Organic24 Sp. z o.o. - Product / Service
Organic24 Sp. z o.o. - Key offerings
SWOT
14.15 Tesco Plc
Tesco Plc - Overview
Tesco Plc - Business segments
Tesco Plc - Key news
Tesco Plc - Key offerings
Tesco Plc - Segment focus
SWOT
14.16 Vox Sp. z.o.o. sp. k
Vox Sp. z.o.o. sp. k - Overview
Vox Sp. z.o.o. sp. k - Product / Service
Vox Sp. z.o.o. sp. k - Key offerings
SWOT
14.17 X Kom Sp. Z.o.o.
X Kom Sp. Z.o.o. - Overview
X Kom Sp. Z.o.o. - Product / Service
X Kom Sp. Z.o.o. - Key offerings
SWOT
14.18 Zalando SE
Zalando SE - Overview
Zalando SE - Product / Service
Zalando SE - Key offerings
SWOT
15 Appendix
15 Appendix
15.1 Scope of the report
Market definition
Objectives
Notes and caveats
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Type
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits7: Executive Summary - Chart on Company Market Positioning
Exhibits8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits9: Overview on criticality of inputs and factors of differentiation
Exhibits10: Overview on factors of disruption
Exhibits11: Impact of drivers and challenges in 2025 and 2030
Exhibits12: Chart on Parent Market
Exhibits13: Data Table on - Parent Market
Exhibits14: Chart on Market characteristics analysis
Exhibits15: Chart on Value chain analysis
Exhibits16: Data Table on Offerings of companies included in the market definition
Exhibits17: Market segments
Exhibits18: Chart on Poland - Market size and forecast 2025-2030 ($ million)
Exhibits19: Data Table on Poland - Market size and forecast 2025-2030 ($ million)
Exhibits20: Chart on Poland: Year-over-year growth 2025-2030 (%)
Exhibits21: Data Table on Poland: Year-over-year growth 2025-2030 (%)
Exhibits22: Historic Market Size - Data Table on E-Commerce Market in Poland 2020 - 2024 ($ million)
Exhibits23: Historic Market Size - Type Segment 2020 - 2024 ($ million)
Exhibits24: Historic Market Size - Application Segment 2020 - 2024 ($ million)
Exhibits25: Historic Market Size - End-user Segment 2020 - 2024 ($ million)
Exhibits26: Five forces analysis - Comparison between 2025 and 2030
Exhibits27: Bargaining power of buyers - Impact of key factors 2025 and 2030
Exhibits28: Bargaining power of suppliers - Impact of key factors in 2025 and 2030
Exhibits29: Threat of new entrants - Impact of key factors in 2025 and 2030
Exhibits30: Threat of substitutes - Impact of key factors in 2025 and 2030
Exhibits31: Threat of rivalry - Impact of key factors in 2025 and 2030
Exhibits32: Chart on Market condition - Five forces 2025 and 2030
Exhibits33: Chart on Type - Market share 2025-2030 (%)
Exhibits34: Data Table on Type - Market share 2025-2030 (%)
Exhibits35: Chart on Comparison by Type
Exhibits36: Data Table on Comparison by Type
Exhibits37: Chart on B2B - Market size and forecast 2025-2030 ($ million)
Exhibits38: Data Table on B2B - Market size and forecast 2025-2030 ($ million)
Exhibits39: Chart on B2B - Year-over-year growth 2025-2030 (%)
Exhibits40: Data Table on B2B - Year-over-year growth 2025-2030 (%)
Exhibits41: Chart on B2C - Market size and forecast 2025-2030 ($ million)
Exhibits42: Data Table on B2C - Market size and forecast 2025-2030 ($ million)
Exhibits43: Chart on B2C - Year-over-year growth 2025-2030 (%)
Exhibits44: Data Table on B2C - Year-over-year growth 2025-2030 (%)
Exhibits45: Market opportunity by Type ($ million)
Exhibits46: Data Table on Market opportunity by Type ($ million)
Exhibits47: Chart on Application - Market share 2025-2030 (%)
Exhibits48: Data Table on Application - Market share 2025-2030 (%)
Exhibits49: Chart on Comparison by Application

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