Advanced Driver Assistance System (ADAS) Market in North America 2015-2019
The advanced driver assistance systems (ADAS) help drivers in controlling vehicles. The systems are empowered with cameras, radars, and sensors to assist the drivers with real-time information about the surroundings of the vehicle. This helps drivers avoid accidents on road. Presently, the automobile manufacturers in North America, such as Ford, GM, FCA, and Toyota, are installing driver assistance systems, such as FCW, NVS, TPMS, LDWS, and rear-view visibility, in their vehicles to enhance both driver and passenger safety. This is in line with the enactment of stringent safety regulations by NHTSA and US NCAP.
The ADAS market in North America can be segmented into six divisions, based on the system type: Adaptive cruise control (ACC), park assistance system (PAS), tire pressure monitoring system (TPMS), night vision system (NVS), lane departure warning system (LDWS), and others, including adaptive front lighting, drowsiness monitor, FCW, head-up display, surround-view systems, and driver monitoring system.
In addition, the market can also be segmented into five divisions, based on technology: Image, RADAR, LIDAR, Infrared, and Ultrasonic.
Technavio analysts forecast the ADAS market in North America to grow at a CAGR of 12.78% during 2014-2019.
Covered in this Report
The Technavio report, namely Advanced Driver Assistance System Market in North America 2015-2019, is based on an in-depth market analysis, with inputs from industry experts. The report covers the market landscape in North America and its growth prospects in the coming years. It also discusses the key vendors operating in the market.
Technavio Announces the Publication of its Research Report – Advanced Driver Assistance Systems (ADAS) Market in North America 2015-2019
Technavio recognizes the following companies as the key players in the Advanced Driver Assistance Systems (ADAS) Market in North America: Continental, Delphi Automotive, Denso, Magna International, Robert Bosch and Valeo
Other Prominent Vendors in the market are: Autoliv, Ficosa International, FLIR Systems, Freescale Semiconductor, GENTEX Corporation, Hella KgaA Hueck, Hitachi, Hyundai Mobis, Infineon Technologies, Mando, Mobileye, Preco, Renault Group, Renesas Electronics, Texas Instruments, WABCO Holdings and ZF Friedrichshafen
Commenting on the report, an analyst from Technavio’s team said: “There is a huge demand for professional logistics services that provide high-end logistics and supply chain solutions with value-added services, such as the assortment and grading of products, packaging, MIS services in the logistics supply chain, and other legal formalities necessary in the process. Companies outsource these logistics services to a 3PL service provider, as they are more specialized in providing these services. This also allows the users to serve their customers more efficiently.”
According to the report, rising safety concerns among consumers about automobile safety has resulted in increased demand for ADASs. Demand for in-vehicle electronic devices such as sensors, cameras, and radar systems, which are used to monitor road conditions and assist in avoiding accidents, has also increased.
Further, the report states that high cost associated with driver assistance systems such as ACC and NVS because of implementation of their expensive technologies and devices such as radar and camera has posed a challenge to the market.
Continental, Delphi Automotive, Denso, Magna International, Robert Bosch, Valeo, Autoliv, Ficosa International, FLIR Systems, Freescale Semiconductor, GENTEX Corporation, Hella KgaA Hueck, Hitachi, Hyundai Mobis, Infineon Technologies, Mando, Mobileye, Preco, Renault Group, Renesas Electronics, Texas Instruments, WABCO Holdings, ZF Friedrichshafen