
Table Butter Market in India Size, Share, Trends and Forecast by Sector and Region, 2025-2033
Description
The table butter market in India size was valued at INR 90.35 Billion in 2024. Looking forward, IMARC Group estimates the market to reach INR 366.89 Billion by 2033, exhibiting a CAGR of 16.01% from 2025-2033. The market is expanding due to rising urbanization, growing disposable incomes and increased demand for premium and high-quality butter. Innovations in packaging and a focus on sustainability are driving growth with both traditional retail and e-commerce channels boosting accessibility across urban and rural areas.
The Indian table butter market is dominated by growing demand for dairy products, which is boosted by increasing disposable incomes, dietary changes, and urbanization. According to the Economic Survey 2023-24, over 40% of India's population is projected to be urban by 2030 as reported by NITI Aayog. The Periodic Labour Force Survey (2020-21) reveals that 55% are internal migrants with 18.9% migrating from rural to urban areas and 15.9% from urban to urban. Extensive applications of table butter in households, bakeries and the foodservice sector are fueling growth in the market. Growing demand for Western food culture is raising consumption of butter in packaged foods, bakery items and ready-to-eat meals. The growth in online grocery sites and retail networks has enhanced access to products thereby increasing sales.
Health-conscious consumers are also shaping market trends with demand increasing for organic, unsalted and fortified butter alternatives. The increasing preference for natural dairy foods over margarine and artificially made spreads is another major growth driver. Government policies promoting dairy farming and self-reliance in terms of butter production also augment market growth. For instance, in February 2025, the Uttar Pradesh government announced its plans to expand the cow protection and dairy initiatives sheltering over 12.43 lakh destitute cows and raising daily maintenance from ₹30 to ₹50. Key measures include training for 8,000 youth as 'paravets,' reduced semen costs from ₹700 to ₹100 and 520 mobile veterinary units for livestock healthcare. The growing impact of high-end and artisanal butter brands with distinctive flavors and textures is redesigning consumer behavior and driving India table butter market growth.
Table Butter Market in India Trends:
Ecommerce and Modern Retail Growth
The rise of ecommerce and modern retail is significantly boosting the table butter market in India making it more accessible to consumers across urban and rural areas. According to the data published by the India Brand Equity Foundation, the Indian online grocery market is projected to reach US$ 26.93 billion by 2027 expanding from US$ 3.95 billion in FY21. The ecommerce industry could grow to US$ 325 billion by 2030 with a GMV of US$ 60 billion in FY23 and a 31% CAGR in social commerce by 2025. Online grocery platforms offer convenient ordering, discounts and doorstep delivery increasing butter sales. Supermarkets and hypermarkets are expanding their dairy sections showcasing a variety of butter options including organic, unsalted and flavored varieties.
Rising Focus on Sustainability
The growing sustainability focus in the table butter market reflects consumers’ preference for brands that prioritize responsible sourcing, eco-friendly packaging, and ethical dairy farming. As awareness about environmental impact rises, consumers are opting for butter produced using sustainable farming practices that reduce carbon footprints and support animal welfare. Additionally, eco-friendly packaging, such as biodegradable or recyclable materials, is gaining traction. As part of the growing emphasis on product authenticity and quality, government initiatives are also addressing the issue of adulteration in dairy products. For instance, in September 2024, the Uttarakhand government launched a campaign to combat adulteration in desi ghee and butter following Union Health Ministry directives. Under Deputy Commissioner inspections were conducted in Garhwal and Kumaon Divisions with samples collected from four brands in Haldwani. This trend is driving brands to adopt greener practices, meeting consumer demand for both quality and environmental responsibility.
Packaging Innovation
Packaging innovation in the table butter market is focusing on convenience and sustainability. Brands are increasingly introducing smaller single-serve portions that offer ease of use particularly for busy households and on-the-go consumers. For instance, in October 2023, iD Fresh Food announced the launch of the innovative iD Twist and Spread Butterstick designed for easy and mess-free butter spreading. Inspired by a glue stick the 50 gm pack contains fresh, preservative-free butter that softens quickly. It is convenient for storage and travel enhancing daily kitchen experiences. There is a growing emphasis on ecofriendly packaging with many companies opting for recyclable or biodegradable materials to reduce environmental impact. These innovations not only improve consumer convenience but also align with the rising demand for sustainable products helping brands meet the expectations of environmentally conscious buyers.
Table Butter Market in India Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the table butter market in India, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on sector.
Analysis by Sector:
Regional Analysis:
Competitive Landscape:
The table butter market in India is highly competitive with both domestic and international players vying for market share. Established brands dominate the market offering a wide range of products including salted, unsalted and flavored butter to cater to diverse consumer preferences. Innovation in packaging such as convenient single-serve portions and ecofriendly materials is a key strategy to attract consumers. Companies are focusing on premium offerings targeting health-conscious and urban consumers. The market is further fueled by the growing retail sector, ecommerce platforms and increasing consumer demand for natural, high-quality and sustainable butter products.
The report provides a comprehensive analysis of the competitive landscape in the table butter market in India with detailed profiles of all major companies, including:
1.How big is the table butter market in India?
2.What factors are driving the growth of the table butter market in India?
3.What is the forecast for the table butter market in India?
4.Which segment accounted for the largest India butter market sector share?
5.Who are the major players in the India table butter market?
The Indian table butter market is dominated by growing demand for dairy products, which is boosted by increasing disposable incomes, dietary changes, and urbanization. According to the Economic Survey 2023-24, over 40% of India's population is projected to be urban by 2030 as reported by NITI Aayog. The Periodic Labour Force Survey (2020-21) reveals that 55% are internal migrants with 18.9% migrating from rural to urban areas and 15.9% from urban to urban. Extensive applications of table butter in households, bakeries and the foodservice sector are fueling growth in the market. Growing demand for Western food culture is raising consumption of butter in packaged foods, bakery items and ready-to-eat meals. The growth in online grocery sites and retail networks has enhanced access to products thereby increasing sales.
Health-conscious consumers are also shaping market trends with demand increasing for organic, unsalted and fortified butter alternatives. The increasing preference for natural dairy foods over margarine and artificially made spreads is another major growth driver. Government policies promoting dairy farming and self-reliance in terms of butter production also augment market growth. For instance, in February 2025, the Uttar Pradesh government announced its plans to expand the cow protection and dairy initiatives sheltering over 12.43 lakh destitute cows and raising daily maintenance from ₹30 to ₹50. Key measures include training for 8,000 youth as 'paravets,' reduced semen costs from ₹700 to ₹100 and 520 mobile veterinary units for livestock healthcare. The growing impact of high-end and artisanal butter brands with distinctive flavors and textures is redesigning consumer behavior and driving India table butter market growth.
Table Butter Market in India Trends:
Ecommerce and Modern Retail Growth
The rise of ecommerce and modern retail is significantly boosting the table butter market in India making it more accessible to consumers across urban and rural areas. According to the data published by the India Brand Equity Foundation, the Indian online grocery market is projected to reach US$ 26.93 billion by 2027 expanding from US$ 3.95 billion in FY21. The ecommerce industry could grow to US$ 325 billion by 2030 with a GMV of US$ 60 billion in FY23 and a 31% CAGR in social commerce by 2025. Online grocery platforms offer convenient ordering, discounts and doorstep delivery increasing butter sales. Supermarkets and hypermarkets are expanding their dairy sections showcasing a variety of butter options including organic, unsalted and flavored varieties.
Rising Focus on Sustainability
The growing sustainability focus in the table butter market reflects consumers’ preference for brands that prioritize responsible sourcing, eco-friendly packaging, and ethical dairy farming. As awareness about environmental impact rises, consumers are opting for butter produced using sustainable farming practices that reduce carbon footprints and support animal welfare. Additionally, eco-friendly packaging, such as biodegradable or recyclable materials, is gaining traction. As part of the growing emphasis on product authenticity and quality, government initiatives are also addressing the issue of adulteration in dairy products. For instance, in September 2024, the Uttarakhand government launched a campaign to combat adulteration in desi ghee and butter following Union Health Ministry directives. Under Deputy Commissioner inspections were conducted in Garhwal and Kumaon Divisions with samples collected from four brands in Haldwani. This trend is driving brands to adopt greener practices, meeting consumer demand for both quality and environmental responsibility.
Packaging Innovation
Packaging innovation in the table butter market is focusing on convenience and sustainability. Brands are increasingly introducing smaller single-serve portions that offer ease of use particularly for busy households and on-the-go consumers. For instance, in October 2023, iD Fresh Food announced the launch of the innovative iD Twist and Spread Butterstick designed for easy and mess-free butter spreading. Inspired by a glue stick the 50 gm pack contains fresh, preservative-free butter that softens quickly. It is convenient for storage and travel enhancing daily kitchen experiences. There is a growing emphasis on ecofriendly packaging with many companies opting for recyclable or biodegradable materials to reduce environmental impact. These innovations not only improve consumer convenience but also align with the rising demand for sustainable products helping brands meet the expectations of environmentally conscious buyers.
Table Butter Market in India Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the table butter market in India, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on sector.
Analysis by Sector:
- Retail Sector
- Institutional Sector
Regional Analysis:
- Karnataka
- Maharashtra
- Tamil Nadu
- Delhi
- Gujarat
- Andhra Pradesh and Telangana
- Uttar Pradesh
- West Bengal
- Kerala
- Haryana
- Punjab
- Rajasthan
- Madhya Pradesh
- Bihar
- Orissa
Competitive Landscape:
The table butter market in India is highly competitive with both domestic and international players vying for market share. Established brands dominate the market offering a wide range of products including salted, unsalted and flavored butter to cater to diverse consumer preferences. Innovation in packaging such as convenient single-serve portions and ecofriendly materials is a key strategy to attract consumers. Companies are focusing on premium offerings targeting health-conscious and urban consumers. The market is further fueled by the growing retail sector, ecommerce platforms and increasing consumer demand for natural, high-quality and sustainable butter products.
The report provides a comprehensive analysis of the competitive landscape in the table butter market in India with detailed profiles of all major companies, including:
- GCMMF
- KMF
- TN Cooperative
- Mother Dairy
1.How big is the table butter market in India?
2.What factors are driving the growth of the table butter market in India?
3.What is the forecast for the table butter market in India?
4.Which segment accounted for the largest India butter market sector share?
5.Who are the major players in the India table butter market?
Table of Contents
121 Pages
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Indian Dairy Industry
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Market by Organised and Unorganised Segment
- 5.4 Milk Production and Consumption Trends
- 5.4.1 Current and Historical Trends
- 5.4.2 Production and Consumption Forecast
- 5.5 Milk Production by State
- 5.6 Milk Production by Cattle
- 5.7 Milk Utilization Patterns in India
- 5.8 Market Forecast
- 6 Indian Table Butter Market
- 6.1 Market Overview
- 6.2 Market Performance
- 6.2.1 Volume Trends
- 6.2.2 Value Trends
- 6.3 Impact of COVID-19
- 6.4 Price Trends
- 6.4.1 Milk Procurement Price Trends
- 6.4.2 Table Butter Price Trends
- 6.5 Market Breakup by Region
- 6.6 Market Breakup by Sector
- 6.7 Market Forecast
- 6.8 SWOT Analysis
- 6.8.1 Overview
- 6.8.2 Strengths
- 6.8.3 Weaknesses
- 6.8.4 Opportunities
- 6.8.5 Threats
- 6.9 Value Chain Analysis
- 6.10 Porter’s Five Forces Analysis
- 6.10.1 Overview
- 6.10.2 Bargaining Power of Buyers
- 6.10.3 Bargaining Power of Suppliers
- 6.10.4 Degree of Competition
- 6.10.5 Threat of New Entrants
- 6.10.6 Threat of Substitutes
- 6.11 Key Success Factors and Risk Factors
- 7 Performance of Key Regions
- 7.1 Karnataka
- 7.1.1 Market Performance
- 7.1.1.1 Volume Trends
- 7.1.1.2 Value Trends
- 7.1.2 Competitive Landscape
- 7.1.3 Market Forecast
- 7.1.3.1 Volume Trends
- 7.1.3.2 Value Trends
- 7.2 Maharashtra
- 7.2.1 Market Performance
- 7.2.1.1 Volume Trends
- 7.2.1.2 Value Trends
- 7.2.2 Competitive Landscape
- 7.2.3 Market Forecast
- 7.2.3.1 Volume Trends
- 7.2.3.2 Value Trends
- 7.3 Tamil Nadu
- 7.3.1 Market Performance
- 7.3.1.1 Volume Trends
- 7.3.1.2 Value Trends
- 7.3.2 Competitive Landscape
- 7.3.3 Market Forecast
- 7.3.3.1 Volume Trends
- 7.3.3.2 Value Trends
- 7.4 Delhi
- 7.4.1 Market Performance
- 7.4.1.1 Volume Trends
- 7.4.1.2 Value Trends
- 7.4.2 Competitive Landscape
- 7.4.3 Market Forecast
- 7.4.3.1 Volume Trends
- 7.4.3.2 Value Trends
- 7.5 Gujarat
- 7.5.1 Market Performance
- 7.5.1.1 Volume Trends
- 7.5.1.2 Value Trends
- 7.5.2 Competitive Landscape
- 7.5.3 Market Forecast
- 7.5.3.1 Volume Trends
- 7.5.3.2 Value Trends
- 7.6 Andhra Pradesh and Telangana
- 7.6.1 Market Performance
- 7.6.1.1 Volume Trends
- 7.6.1.2 Value Trends
- 7.6.2 Competitive Landscape
- 7.6.3 Market Forecast
- 7.6.3.1 Volume Trends
- 7.6.3.2 Value Trends
- 7.7 Uttar Pradesh
- 7.7.1 Market Performance
- 7.7.1.1 Volume Trends
- 7.7.1.2 Value Trends
- 7.7.2 Competitive Landscape
- 7.7.3 Market Forecast
- 7.7.3.1 Volume Trends
- 7.7.3.2 Value Trends
- 7.8 West Bengal
- 7.8.1 Market Performance
- 7.8.1.1 Volume Trends
- 7.8.1.2 Value Trends
- 7.8.2 Competitive Landscape
- 7.8.3 Market Forecast
- 7.8.3.1 Volume Trends
- 7.8.3.2 Value Trends
- 7.9 Kerala
- 7.9.1 Market Performance
- 7.9.1.1 Volume Trends
- 7.9.1.2 Value Trends
- 7.9.2 Competitive Landscape
- 7.9.3 Market Forecast
- 7.9.3.1 Volume Trends
- 7.9.3.2 Value Trends
- 7.10 Haryana
- 7.10.1 Market Performance
- 7.10.1.1 Volume Trends
- 7.10.1.2 Value Trends
- 7.10.2 Competitive Landscape
- 7.10.3 Market Forecast
- 7.10.3.1 Volume Trends
- 7.10.3.2 Value Trends
- 7.11 Punjab
- 7.11.1 Market Performance
- 7.11.1.1 Volume Trends
- 7.11.1.2 Value Trends
- 7.11.2 Competitive Landscape
- 7.11.3 Market Forecast
- 7.11.3.1 Volume Trends
- 7.11.3.2 Value Trends
- 7.12 Rajasthan
- 7.12.1 Market Performance
- 7.12.1.1 Volume Trends
- 7.12.1.2 Value Trends
- 7.12.2 Competitive Landscape
- 7.12.3 Market Forecast
- 7.12.3.1 Volume Trends
- 7.12.3.2 Value Trends
- 7.13 Madhya Pradesh
- 7.13.1 Market Performance
- 7.13.1.1 Volume Trends
- 7.13.1.2 Value Trends
- 7.13.2 Competitive Landscape
- 7.13.3 Market Forecast
- 7.13.3.1 Volume Trends
- 7.13.3.2 Value Trends
- 7.14 Bihar
- 7.14.1 Market Performance
- 7.14.1.1 Volume Trends
- 7.14.1.2 Value Trends
- 7.14.2 Competitive Landscape
- 7.14.3 Market Forecast
- 7.14.3.1 Volume Trends
- 7.14.3.2 Value Trends
- 7.15 Orissa
- 7.15.1 Market Performance
- 7.15.1.1 Volume Trends
- 7.15.1.2 Value Trends
- 7.15.2 Competitive Landscape
- 7.15.3 Market Forecast
- 7.15.3.1 Volume Trends
- 7.15.3.2 Value Trends
- 8 Market Breakup by Sector
- 8.1 Retail Sector
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Institutional Sector
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 9 Competitive Landscape
- 9.1 Competitive Structure
- 9.2 Market Share of Key Players
- 10 Table Butter Manufacturing Process
- 10.1 Product Overview
- 10.2 Detailed Process Flow
- 10.3 Various Types of Unit Operations Involved
- 10.4 Mass Balance and Raw Material Requirements
- 11 Project Details, Requirements and Costs Involved
- 11.1 Land Requirements and Expenditures
- 11.2 Construction Requirements and Expenditures
- 11.3 Plant Machinery
- 11.4 Machinery Pictures
- 11.5 Raw Material Requirements and Expenditures
- 11.6 Raw Material and Final Product Pictures
- 11.7 Packaging Requirements and Expenditures
- 11.8 Transportation Requirements and Expenditures
- 11.9 Utility Requirements and Expenditures
- 11.10 Manpower Requirements and Expenditures
- 11.11 Other Capital Investments
- 12 Loans and Financial Assistance
- 13 Project Economics
- 13.1 Capital Cost of the Project
- 13.2 Techno-Economic Parameters
- 13.3 Product Pricing and Margins Across Various Levels of the Supply Chain
- 13.4 Taxation and Depreciation
- 13.5 Income Projections
- 13.6 Expenditure Projections
- 13.7 Financial Analysis
- 13.8 Profit Analysis
- 14 Key Player Profiles
- 14.1 GCMMF
- 14.2 KMF
- 14.3 TN Cooperative
- 14.4 Mother Dairy
Pricing
Currency Rates
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