This IDC Market Perspective discusses the announcements made by Zendesk at its annual Relate conference held in Las Vegas, Nevada, from March 25 to 27, 2025. Zendesk's Relate 2025 conference highlighted the company's advancements in AI-driven customer service solutions, particularly through the Zendesk Resolution Platform. This platform integrates AI and human agents to enhance service outcomes, focusing on resolution rather than just interactions. Zendesk also announced enhancements to its contact center capabilities and introduced the Zendesk Employee Service Suite. The updated go-to-market strategy of the company emphasizes outcome-based pricing and consultative selling, aiming to expand its market presence through seven core industry verticals."Zendesk's Relate 2025 conference unveils a revolutionary AI-powered customer service platform, emphasizing resolution over interaction," said Sudhir Rajagopal, research director for Customer Experience Management Strategies at IDC. "With adaptive AI agents and outcome-based pricing, Zendesk is well positioned to transform the future of customer service and employee support."
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