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Worldwide Video Platforms Software Forecast, 2025–2028

Publisher IDC
Published Feb 26, 2025
Length 14 Pages
SKU # IDC19656967

Description

This IDC study provides a sizing of the worldwide video platforms software market's 2023 historical data and a five-year forecast through 2028 by geographical region and deployment type. It also provides commentary on market growth and emerging trends and provides actionable advice for technology suppliers."The video platforms market is set to double by 2028, driven by AI, cloud adoption, and deeper digital integration," said James McCormick, senior research director, Digital Experience Strategies, IDC. "As video becomes central to engagement and marketing, success will depend on scalability, automation, and immersive experiences — while addressing AI governance and infrastructure costs."

Table of Contents

14 Pages

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

Drivers and Inhibitors

Drivers

AI and Machine Learning Integration

Cloud Adoption

Integration with Marketing and Content Management Systems

Inhibitors

Commercial Safety of AI-Generated Video Content

High Bandwidth and Storage Costs

Significant Market Developments

Changes from Prior Forecast

Market Definition

Methodology

Historical and Forecast Market Values and Exchange Rates

Related Research

Pricing

Currency Rates
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