Worldwide Smartphone Forecast Update, 2025–2029: CY 2Q25

This IDC study provides our updated 2025–2028 forecast for the smartphone market.“2025 is a year of retrenchment for the worldwide smartphone market,” said Ramon T. Llamas, research director with IDC’s Mobile Phones team. “Ongoing political and economic developments have caused us to take our forecast down. However, this is still less than 2% each year and we still maintain our overall upward trajectory after 2025.”


IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Forecast by Operating System

Android

HarmonyOS NEXT

iOS

Forecast by Region

Smartphone ASP Forecast

Market Context

Drivers and Inhibitors

Drivers

5G Handsets

Screen Sizes

Inhibitors

Replacement Cycle

Inflation

Significant Market Developments

Changes from Prior Forecast

Market Definition

Smartphone

Methodology

Primary Data Sources

Secondary Sources

IDC’s Worldwide Quarterly Mobile Phone Tracker

Related Research

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