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Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment

Publisher IDC
Published Nov 10, 2022
Length 17 Pages
SKU # IDC17496138

Description

Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment

This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations."Today, SMB organizations have complex and mature marketing needs. To be successful, providers must deliver powerful, enterprise-grade platforms in formats that are easy to deploy, integrate, and optimize," said Roger Beharry Lall, research director, IDC Marketing Applications for Growth Companies.

Please Note: Extended description available upon request.

Table of Contents

17 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Value Demonstration and Transparency
Data Utilization and Simplification
Privacy as Opportunity Versus Constraint
Personalization Beyond "Dear "
Advanced Automation Capabilities
Functional Expansion Across the Tech Stack
Many-to-Many Integrated Ecosystems
Market Forecast
Market Context
CX Orchestration — Extending Beyond Martech
Platforms and Go-to-Market Ecosystems
The End of the Cookie Ecosystem and the Flight to First-Party Data
Category Evolution — Dawn of a New Segment
A Segment Within a Segment
Drivers and Inhibitors
Drivers
AI/ML Solution Availability
Personalization and Privacy
Inhibitors
Inflation
Recessionary Concerns
Talent
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

Pricing

Currency Rates
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