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Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment

Publisher IDC
Published Nov 12, 2022
Length 14 Pages
SKU # IDC17496132

Description

Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment

This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market."SMB marketers have matured and have their own distinct requirements for powerful, yet easy-to-implement tools," said Beharry Lall, research director, IDC Marketing Applications for Growth Companies. "A new breed of martech vendor is evolving in response to SMB needs, and incumbents that fail to understand this opportunity risk being displaced."

Please Note: Extended description available upon request.

Table of Contents

14 Pages
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Value Optimization and Presentation
Data Utilization and Analytics Availability
Personalization Beyond "Dear "
Automation and Simplification
Functional Expansion Within (and Beyond) the Martech Stack
Many-to-Many Integrated Ecosystems
Market Share
Who Shaped the Year
Market Context
Category Evolution — Dawn of a New Segment
A Segment Within a Segment
Broader Customer Experience Context
Significant Market Developments
Regional Concentration
Methodology
Market Definition
Related Research

Pricing

Currency Rates
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