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Worldwide Generative AI Smartphone Forecast, 2024–2028: July 2024

Publisher IDC
Published Jul 26, 2024
Length 13 Pages
SKU # IDC19024020

Description

Worldwide Generative AI Smartphone Forecast, 2024–2028: July 2024


This IDC study presents our new five-year forecast for GenAI-capable smartphone shipments worldwide by operating system. The GenAI smartphone market will reach 234.2 million units shipped in 2024, up 363.6% from the 50.5 million units shipped in 2023. From there, shipments will hit 912.0 million units in 2028, the final year of our forecast period, resulting in a CAGR of 78.4%."GenAI-capable devices are locked and loaded and look to be the next big thing the industry has to offer consumers," said Anthony Scarsella, research director with IDC's Worldwide Quarterly Mobile Phone Tracker. "The triple-digit growth in 2024 will be followed by four consecutive years of double-digit growth as device manufacturers look to incorporate GenAI-capable CPUs and NPUs across most premium device offerings. The cost will remain a critical inhibitor at launch as many of the capable chipsets and neural processing units don't come cheap and are available primarily in the ultra-premium segment of the market. However, over time, we believe these components will enter the midmarket and more affordable models as competition grows among device manufacturers and AI applications."

Please Note: Extended description available upon request.

Table of Contents

13 Pages

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Forecast Comparison: GenAI Smartphones Versus Basic Smartphones

Basic Smartphones

GenAI Smartphones

Forecast by Operating System

Android

iOS

Market Context

Drivers and Inhibitors

Drivers

AI Demand

Large Language Models

Inhibitors

Elevated ASPs

Inflation

Significant Market Developments

Apple Enters the Fight

Changes from Prior Forecast

Market Definition

Basic Smartphone

Generative AI Smartphone

GenAI Examples

Methodology

Primary Data Sources

Secondary Sources

IDC's Worldwide Quarterly Mobile Phone Tracker

Related Research

Search Inside Report

Pricing

Currency Rates
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