Worldwide Digital Commerce Applications Market Shares, 2018: Commerce Becomes a Battleground for Customer Engagement
This IDC study provides updated estimates for the worldwide market for digital commerce applications. This market continues to grow at a swift pace, with much higher demand from customers in cloud applications than on-premises applications."Organizations across the globe are looking at digital commerce as a means to better engage with their customers and drive growth. As a result, the digital commerce applications market has seen sustained double-digit year-over-year growth as B2C and B2B organizations digitally transform the ways they merchandise, sell, deliver, and support customers," says Jordan Jewell, research manager, Digital Commerce and Enterprise Applications. "The competitive landscape of the digital commerce applications market was very active in 2018, with a flurry of M&A activity, numerous vendors entering the market, and major product announcements taking place. We expect the market to continue to heat up and accelerate over the coming 24 months."
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