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Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time

Publisher IDC
Published Aug 22, 2022
Length 12 Pages
SKU # IDC17366546

Description

Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time

This IDC study provides the 2021 worldwide market share data for digital advertising technology vendors. "Last year's three major trends in digital advertising were strong spending growth, M&A activity and consolidation, and Amazon crashing the party with sky-high tech sales," said Karsten Weide, VP, Media and Entertainment at IDC."

Please Note: Extended description available upon request.

Table of Contents

12 Pages
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Google
Amazon
Facebook
The Trade Desk
Market Context
Significant Market Developments
Methodology
Market Definition
Related Research

Pricing

Currency Rates
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