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Worldwide Customer Intelligence and Analytics Applications Software Forecast, 2022–2026: AI and CDPs Drive Growth to $55.6 Billion in 2026

Publisher IDC
Published Sep 29, 2022
Length 14 Pages
SKU # IDC17414684

Description

Worldwide Customer Intelligence and Analytics Applications Software Forecast, 2022–2026: AI and CDPs Drive Growth to $55.6 Billion in 2026

This IDC study forecasts the worldwide customer intelligence and analytics applications software market for the 2022–2026 period."Success in digital-first business strategies is driving increased investment in AI and advanced analytics embedded in software applications including customer data platforms that improve customer experience in marketing, customer service, contact centers, sales, digital commerce, and other areas of customer interaction," said David Wallace, research director for Customer Intelligence and Analytics at IDC. "We expect the robust growth in this market to continue at an above-average level in the future, as digital interactions generate ever-increasing volumes of data to be analyzed in real time to deliver contextual awareness, emotional customer intelligence, and empathy at scale for customers of brands across industries."

Please Note: Extended description available upon request.

Table of Contents

14 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Importance of AI, Advanced Analytics, and Customer Data
Spending on Customer Intelligence and Analytics Software Applications
Importance of First-Party Data
Major Vendors, Investment, and Adjacent Market Expansion Continue to Drive Market
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

Pricing

Currency Rates
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