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Worldwide Customer Data Platform Applications Software Market Shares, 2023: The Essential Role of Customer Data in Generative Experiences

Publisher IDC
Published Jun 28, 2024
Length 10 Pages
SKU # IDC18931021

Description

Worldwide Customer Data Platform Applications Software Market Shares, 2023: The Essential Role of Customer Data in Generative Experiences


This IDC study presents the market shares of the top vendors in the worldwide customer data platform (CDP) applications software market."In the new era of generative experiences, CMOs and CEOs should think of and invest in data infrastructure as foundational to brand strategy," said Gerry Murray, research director, Marketing and Sales Technology, IDC. "Customer data platforms will continue to be vitally important to supporting real-time use cases in customer acquisition functions and can deliver personalization data to use cases across all customer-facing functions in the business. That said, distributed data management innovation, the skyrocketing scale of data, and the inevitable tsunami of compute costs will require CDP providers to push innovation and value-add beyond data management."

Please Note: Extended description available upon request.

Table of Contents

10 Pages
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Market Context
Significant Market Developments
Methodology
Market Definition
Related Research

Pricing

Currency Rates
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