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Worldwide Customer Data Platform Applications Software Market Shares, 2022: Continued CDP Growth to $2.7 Billion Proves Value of Unified Data for CX and Digital Business

Publisher IDC
Published Jun 30, 2023
Length 14 Pages
SKU # IDC18029865

Description

Worldwide Customer Data Platform Applications Software Market Shares, 2022: Continued CDP Growth to $2.7 Billion Proves Value of Unified Data for CX and Digital Business


This IDC study presents the market shares of the top vendors in the worldwide customer data platform applications software market valued at $2.7 billion in 2022."CDP adoption continues to increase as global enterprise brands and other firms have found that unified customer profiles and other CDP technologies can deliver significant business outcomes and most importantly raise the bar on customer experience," said David Wallace, research director, Customer Data and Analytics at IDC. "In challenging economic times, brands must stay even closer to their customers' needs to preserve relationships and continue to grow revenue by delivering empathic experiences that create trust and loyalty. CDPs are the foundation on which to build a common set of customer orchestration operating services that cut across all customer-facing teams, enabling them to work from a unified and constantly updated data repository."

Please Note: Extended description available upon request.

Table of Contents

14 Pages
IDC Market Share Figure
Executive Summary
Digital Business Adoption Continues
Connected Front-Office Architecture
Other CDP Growth Drivers
Synopsis
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Market Context
Significant Market Developments
Methodology
Market Definition
Related Research

Pricing

Currency Rates
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