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Worldwide Customer Data Platform Applications Software Forecast, 2023–2027: Market to Continue Fast Pace to $7.3 Billion by 2027

Publisher IDC
Published Jun 30, 2023
Length 15 Pages
SKU # IDC18029846

Description

Worldwide Customer Data Platform Applications Software Forecast, 2023–2027: Market to Continue Fast Pace to $7.3 Billion by 2027


This IDC study presents a five-year forecast for the worldwide customer data platform (CDP) applications software market."CDP adoption continues to increase as global enterprise brands and other firms have found that unified customer profiles and other CDP technologies can deliver significant business outcomes and, most importantly, raise the bar on customer experience," said David Wallace, research director, Customer Data and Analytics at IDC. "In challenging economic times, brands must stay even closer to their customers' needs to preserve relationships and continue to grow revenue by delivering empathic experiences that create trust and loyalty. CDPs are the foundation on which to build a common set of customer orchestration operating services that cut across all customer-facing teams, enabling them to work from a unified and constantly updated data repository."

Please Note: Extended description available upon request.

Table of Contents

15 Pages
IDC Market Forecast Figure
Executive Summary
Digital Business Adoption Continues
Connected Front-Office Architecture
Other CDP Growth Drivers
Synopsis
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Major Vendors and Investment Continue to Drive Market
First-Party Customer Data and Data Privacy Will Grow Ever More Important to Customer Experience
Investment and Innovation in the Data and AI Layers
Inhibitors
Go-to-Market Capacity
Recession and Other Global Uncertainties
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

Pricing

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