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Worldwide Customer Communications Management Software Market Shares, 2021: Visibility to Customer Satisfaction Rebounds Growth

Publisher IDC
Published Sep 22, 2022
Length 11 Pages
SKU # IDC17403853

Description

Worldwide Customer Communications Management Software Market Shares, 2021: Visibility to Customer Satisfaction Rebounds Growth

This IDC study contains estimated vendor shares for the customer communications management (CCM) market based on calendar year 2021 software revenue."Companies large and small must invest in dynamic, real-time, and personalized communications with their customers," according to Marci Maddox, research vice president of IDC's Persuasive Content and Digital Experience Strategies program. "Increasingly, the relationship with customers is driven by learning from each interaction and then applying those insights to deliver better customer engagement, higher response to upsell and cross-sell efforts, promoting loyalty, and solidifying customer lifetime value."

Please Note: Extended description available upon request.

Table of Contents

11 Pages
IDC Market Share Figure
>
Executive Summary
>
Advice for Technology Suppliers
>
Market Share
>
Who Shaped the Year
>
Smart Communications
Conga
Doxim
Market Context
>
Trends in Customer Communications Management Software
Significant Market Developments
Methodology
>
Market Definition
>
Related Research
>

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