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Worldwide Consumer GenAI Users Forecast, 2025–2029

Publisher IDC
Published Mar 17, 2025
Length 6 Pages
SKU # IDC19884583

Description

This IDC study presents the worldwide forecast for the number of consumers using generative AI (GenAI) with users defined as consumers who use a GenAI app, service, or feature at least monthly with some level of active intent to engage with the functionality. This includes GenAI-powered search, a dedicated GenAI app, a feature built into another consumer app, a GenAI tool within a social media app, and GenAI-powered content creation tools. The forecast segments paying and nonpaying consumer users."Billions of consumers are already using GenAI, thanks to its integration into a wide range of online consumer experiences," says Greg Ireland, senior director, Consumer Markets and GenAI for Content Creators and Consumers at IDC. "A challenge for vendors will be to differentiate services to attract and retain consumers and grow revenue generation through subscription or other business models."

Table of Contents

6 Pages

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

Drivers and Inhibitors

Drivers

AI Everywhere

Robust Competition

Expanding Use Cases

Inhibitors

Trust and Reliability

Subscription Fatigue

Significant Market Developments

Changes from Prior Forecast

Market Definition

Methodology

Related Research

Pricing

Currency Rates
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