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Worldwide Consumer Digital Life Protection Market Shares, July 2020–June 2021: McAfee Outpaces the Market

Publisher IDC
Published Jan 07, 2022
Length 18 Pages
SKU # IDC16895181

Description

Worldwide Consumer Digital Life Protection Market Shares, July 2020–June 2021: McAfee Outpaces the Market

This IDC study reviews consumer digital life protection market shares for the 12-month period ending June 2021.According to Michael Suby, research vice president, Security and Trust at IDC, "Consumers' lives have become more digitally infused and dependent, and with that, awareness of cyber-risk has increased. The pandemic was a catalyst in increased awareness and also a call to action for consumers. But for a subset of consumers, their perceptions of risk, the additional cost to reduce risk, and product complexity have kept them from taking action. To succeed, CDLP vendors need to reach out to consumers with product experiences that tangibly reduce risk for a reasonable cost and with a low bar of technical aptitude required."

Please Note: Extended description available upon request.

Table of Contents

18 Pages
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Maximize Market Success Through Segmentation
Design Your Technologies with Attributes That Satisfy Consumers
Pursue a Multichannel, Go-to-Market Strategy
Market Share
Who Shaped the Year
McAfee
NortonLifeLock
Avast
Trend Micro
Malwarebytes
Market Context
The Instrumental Role of Personal Computing Devices in Consumers' Lives
Consumer Digital Life Protection Expands Beyond Device Security
Growth in Less Penetration Regions of the World Accelerates
Significant Market Developments
Methodology
Market Definition
Related Research

Pricing

Currency Rates
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