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Worldwide Marketing Campaign Management Software Market Shares, 2022: Funding Implodes, AI Explodes

Publisher IDC
Published May 31, 2023
Length 12 Pages
SKU # IDC17976819

Description

Worldwide Marketing Campaign Management Software Market Shares, 2022: Funding Implodes, AI Explodes


This IDC study discusses worldwide marketing campaign management software market shares for 2022."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Within a year, all martech solutions will feature prompt-based user interfaces and scripted use cases in addition to an explosion of personalized content. However, prompt-based buying behavior will also become common, and that presents new challenges for marketers to optimize digital brand presence for large language models that will increasingly assist, recommend, and eventually make authorized purchases on behalf of buyers."

Please Note: Extended description available upon request.

Table of Contents

12 Pages
IDC Market Share Figure
Executive Summary
AI for Everyone
Connected Front-Office Architecture
Composability
Synopsis
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Market Context
Significant Market Developments
Methodology
Market Definition
Related Research

Pricing

Currency Rates
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