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Worldwide Marketing Campaign Management Software Market Shares, 2021: Midmarket Gets Big Money

Publisher IDC
Published Jun 23, 2022
Length 13 Pages
SKU # IDC17273619

Description

Worldwide Marketing Campaign Management Software Market Shares, 2021: Midmarket Gets Big Money

This IDC study presents an estimation of the worldwide marketing campaign management software market for 2021."The transformational impact of customer experience on marketing infrastructure is far ahead of the practice transformations it should enable," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Brands are struggling to find new measures to describe their data relationships with customers, to deliver new value beyond transactions, and to act as one across far-flung departmental touch points. It is becoming clear that for the next decade, data capabilities and practices will be important differentiators for brands, which makes infrastructure integration a major competitive trend for vendors."

Please Note: Extended description available upon request.

Table of Contents

13 Pages
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Market Context
Significant Market Developments
Methodology
Market Definition
Related Research

Pricing

Currency Rates
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