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Worldwide Marketing Campaign Management Software Forecast, 2024–2028: Dawn of AI Everywhere in Marketing

Publisher IDC
Published Jun 28, 2024
Length 13 Pages
SKU # IDC18931003

Description

Worldwide Marketing Campaign Management Software Forecast, 2024–2028: Dawn of AI Everywhere in Marketing


This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Expect a paradigm shift with AI at the helm," remarked IDC industry analyst Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC, highlighting AI's transformative impact. "The MCM industry is experiencing robust growth fueled by ongoing AI innovation, first-party data programs, and digital channel expansion," he continued, emphasizing industry momentum."Conversational AI reshapes marketing as the future interface between brands and buyers and between users and applications," added Gerry Murray, research director, Marketing and Sales Technology, IDC, underlining the market's evolution. "As AI permeates every facet of marketing, significant shifts in roles are imminent, and productivity gains will be exponential," he noted, addressing evolving organizational dynamics."Despite formidable challenges like economic uncertainty and talent shortages, prioritizing innovation, usability, and economic value is vital for competitiveness," Roger Beharry Lall advised. "The expanding MCM software market offers opportunities for legacy and disruptive suppliers that effectively prioritize user needs and offer practical innovations," he concluded.

Please Note: Extended description available upon request.

Table of Contents

13 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Go-to-Market Innovation
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Advancements in Artificial Intelligence and Machine Learning
Cookieless-Driven Continued Shift Toward First-Party Data Usage
Inhibitors
Regulatory Scrutiny and Legal Challenges
Talent Shortages and Skill Gaps
Geopolitical Instability
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

Pricing

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