Worldwide Marketing Campaign Management Software Forecast, 2023–2027

Worldwide Marketing Campaign Management Software Forecast, 2023–2027

This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Within a year, all martech solutions will feature prompt-based user interfaces and scripted use cases in addition to an explosion of personalized content. However, prompt-based buying behavior will also become common and that presents new challenges for marketers to optimize digital brand presence for large language models that will increasing assist, recommend, and eventually make authorized purchases on behalf of buyers."

Please Note: Extended description available upon request.

IDC Market Forecast Figure
Executive Summary
AI for Everyone
Connected Front-Office Architecture
Advice for Technology Suppliers
Go-to-Market Innovation
Market Forecast
Market Context
Drivers and Inhibitors
Digital First/Digital Only
Customer Experience and Connected Front Office
Personalization and Privacy
Significant Market Developments
Everyone's a Prompt Engineer
Changes from Prior Forecast
Market Definition
Historical and Forecast Market Values and Exchange Rates
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