Worldwide Marketing Campaign Management Software Forecast, 2022-2026
This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."The digital marketing stack is an existential necessity," said Gerry Murray, research director, IDC's Marketing Automation Technology research service. "However, after two years of investment accelerated by the pandemic, IDC expects growth to slow in 2022 and remain volatile for the next five years. As a result, IDC expects there will be pronounced performance differences between leading vendors, much of which will hinge on their success delivering application-agnostic data and analytics capabilities across the front office."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Market Context
- Drivers and Inhibitors
- Drivers
- Digital First/Digital Only
- Customer Experience and Connected Front Office
- AI/ML and Real-Time Analytics
- Personalization and Privacy
- Inhibitors
- Inflation
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Historical and Forecast Market Values and Exchange Rates
- Related Research
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