Worldwide Marketing Campaign Management Software Forecast, 2022-2026

Worldwide Marketing Campaign Management Software Forecast, 2022-2026

This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."The digital marketing stack is an existential necessity," said Gerry Murray, research director, IDC's Marketing Automation Technology research service. "However, after two years of investment accelerated by the pandemic, IDC expects growth to slow in 2022 and remain volatile for the next five years. As a result, IDC expects there will be pronounced performance differences between leading vendors, much of which will hinge on their success delivering application-agnostic data and analytics capabilities across the front office."

Please Note: Extended description available upon request.


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Digital First/Digital Only
Customer Experience and Connected Front Office
AI/ML and Real-Time Analytics
Personalization and Privacy
Inhibitors
Inflation
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

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