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Winning the UC&C Market Through AI-Powered Administration and Management

Publisher IDC
Published Mar 23, 2026
Length 12 Pages
SKU # IDC21046746

Description

This IDC Market Perspective examines how sophisticated AI-powered admin portals drive purchase decisions, reduce total cost of ownership, and create sticky customer relationships that extend far beyond the basic meeting experience. In the increasingly commoditized unified communications and collaboration (UC&C) market, administrative portals have emerged as critical differentiators that significantly influence purchasing decisions. "As core videoconferencing features reach parity across platforms, the administrative experience — particularly with AI-powered capabilities — has become a key battleground for vendor differentiation." — Jitesh Gera, research manager, Worldwide Unified Communications and Collaboration, IDC.

Table of Contents

12 Pages

Executive Snapshot

Key takeaways

Recommended actions

New Market Developments and Dynamics

The challenge — IT complexities of a multivendor UC&C environment

The solution — AI-powered admin capabilities drive better IT outcomes

The outcome — strategic market differentiation and monetization

Reduced total cost of ownership

Increased platform stickiness

Improved monetization opportunities

Strengthened competitive moat through platform effects

Conclusion — administration is the product

Advice for the Technology Supplier

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