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Win-Win Product Discovery — A Retail Agentic AI Use Case

Publisher IDC
Published May 12, 2025
Length 11 Pages
SKU # IDC20031100

Description

This IDC Perspective dissects a key use case that applies agentic AI to enable automation, multilevel agents, orchestration agents, and a key focus on product discovery and search through online retail channels critical to business needs. The next generation of solutions will leverage the advantages of agentic AI to deliver market advantages. As the underlying technology used for generative AI, such as large language models (LLMs) permeate the retail technology space, we see the arrival and expansion of agentic AI pilots and applications that can be applied in various use cases."Product discovery for the retailer is not solely an appeasement of customer demand to find the right product but also enabling retailer success in what kinds of products fit retailer assortment plans and delivery. Agentic AI will be the next driver of product search in multimodal channels," says Ananda Chakravarty, VP of Research, IDC Retail Insights.

Table of Contents

11 Pages

Executive Snapshot

Situation Overview

Differentiation of Agentic AI

Agentic AI Use Case: Product Discovery and Search

The Orchestration Agent

Multi-Agent Orchestration

Advice for the Technology Buyer

Learn More

Related Research

Synopsis

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