This IDC Market Note highlights the often-overlooked impact of cybersecurity acquisitions on channel partners, emphasizing the need for clear communication and support to mitigate partner churn and ensure successful integration. By addressing concerns such as partner seniority, market penetration, pricing structure, and product road map, vendors can reassure channel partners and maintain strong relationships post-acquisition."Successful cybersecurity vendor acquisitions hinge not only on product integration and market opportunities but also on effectively managing channel partner relationships. Clear communication and support for channel partners are crucial to minimizing disruption and ensuring a smooth transition post-acquisition." — Jaclynn Anderson, research director, Cybersecurity at IDC
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook