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Understanding the Changing European SMB Landscape

Publisher IDC
Published Aug 03, 2023
Length 8 Pages
SKU # IDC18096233

Description

Understanding the Changing European SMB Landscape


This IDC Market Perspective explores a changing European SMB landscape that presents opportunities for print vendors seeking to broaden their solutions and services to support SMBs' digital journeys. It highlights European SMB customers' critical business challenges and investment priorities."European SMBs present significant opportunities, but solutions and service providers need to avoid developing generic solutions to SMB challenges and become more selective about their SMB focus," said Jacqui Hendriks, associate research director, European Print Vendor Transformation Strategies."European SMBs plan to leverage technology to attract new customers and compete with larger market players, but they also focus on ensuring they are well-placed to seize new opportunities that can arise through market disruption and changing customer demand," said Riccardo Barrai, research analyst, European Small and Medium-Sized Business and Start-up Strategies.

Please Note: Extended description available upon request.

Table of Contents

8 Pages
Executive Snapshot
New Market Developments and Dynamics
SMBs: Global Definition vs European Reality
Digital-Native Businesses
The European SMB Digital Journey
Shift to Digital Business Drives SMB Technology Spending
Aligning Technology Spending to Support SMB Business Priorities
Enabling Technology Has Its Challenges
The Future of European SMB Technology Deployment
Next-Generation Technology Priorities
Multifaceted Benefit of AI Technology Investment
Business Intelligence: Demand for Data Management and Analytics
Advice for the Technology SupplierS and Services ProviderS
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Related Research
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