
UiPath Transitions to Enterprise Software Model with Updated Vision, Brand, and Strategy
Description
UiPath Transitions to Enterprise Software Model with Updated Vision, Brand, and Strategy
This IDC Market Note analyzes UiPath's March 2023 repositioning as a broad business automation platform vendor. It highlights the significant changes UiPath is making to its go-to-market strategy to support the new positioning through 2023 and beyond, and shows how these changes represent an embrace of tried-and-tested enterprise software provider behaviors.
Please Note: Extended description available upon request.
This IDC Market Note analyzes UiPath's March 2023 repositioning as a broad business automation platform vendor. It highlights the significant changes UiPath is making to its go-to-market strategy to support the new positioning through 2023 and beyond, and shows how these changes represent an embrace of tried-and-tested enterprise software provider behaviors.
Please Note: Extended description available upon request.
Table of Contents
5 Pages
- Executive Snapshot
- In This Market Note
- IDC's Point of View
- Rebranding Brings Risks and Requires Care
- Four Moves to Accelerate Platform Success
- Sales Strategy Realignment
- Accelerators for Faster Time to Value
- Flexible Platform Offerings
- Revitalized Partner Program
- Learn More
- Related Research
- Synopsis
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