Category: Technology & Media
Technology & Media market research reports by IDC
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Ready to Bot-ch Your Sales Team? The Promises of AI for B2B Sales in 2025
This IDC Perspective explores the transformative impact of generative AI on B2B sales by 2025, highlighting AI's role in automating routine tasks, enhancing sales efficiency, and redefining sales professionals' roles. It discusses the emergence of AI-powered SDRs and BDRs, vertical AI solutions tail ... Read More
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Worldwide Corporate Endpoint Security Software Forecast, 2025–2029: Growth Slows But Potential Remains High
“Despite slowing growth, the potential for corporate endpoint security remains high as remote work and mobile workforce dynamics drive evolving cybersecurity needs.” — Mike Jude, research director, Endpoint Security, IDC ... Read More
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A Maturity Model for Cultivating Developer Mindshare
This IDC Market Note outlines a five-level maturity model that organizations can use to assess and improve their efforts to capture developer mindshare. This maturity model serves as a starting point for understanding where an enterprise has solid footing in developer communities, where it has gaps, ... Read More
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A Blueprint for Building a Responsive Institution: Lessons Learned from Old Dominion University
This IDC Perspective highlights Old Dominion University’s (ODU’s) efforts to modernize its student engagement model through digital transformation and demonstrates how its approach serves as a model for IDC’s Responsive Institution Framework. Through the institution’s Forward-Focused five-year strat ... Read More
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Top 5 Trends That Will Impact Communications Platform as a Service During 2025
This IDC Market Perspective explores new trends and advancements in the communications platform–as-a-service (CPaaS) industry. "The future of CPaaS will be invigorated by AI and data analytical capabilities and will be an ideal choice for developers to create enhanced omni-channel customer engagemen ... Read More
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Google Introduces GenAI in Workspace at No Extra Cost
This IDC Market Note discusses Google's move to include Gemini into its Workplace bundles for businesses and enterprises, sparing its customers from having to pay extra for AI. This move will not only drive strong value for its customers, but it will also democratize AI by expanding access to more u ... Read More
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Implementing GRC Tooling
This IDC Perspective examines the implementation of GRC (governance, risk, and compliance) tools, which are essential for organizations seeking to manage risks, ensure compliance, and enhance governance practices. By providing a centralized platform, automation capabilities, and decision support too ... Read More
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Designing Patient-Facing Tech for Emerging Biopharma: Key Considerations
This IDC Perspective explores the unique requirements of EBPs for patient-facing technology, maps the industry landscape, identifies key players involved, and provides guidance to the technology buyer on criteria to drive partnering decisions with patient-facing technology providers."This is the era ... Read More
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IDC PlanScape: Cloud-Native Security Risk Management
This IDC study offers guidance by unpacking the meaning and implications of cloud-native security, explaining how cloud-native security techniques differ from conventional approaches to cybersecurity, and describing best practices for securing cloud-native workloads and environments."Although the ex ... Read More
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Top 5 Trends in Telecommunications Digital Services and Monetization to Watch in 2025
This IDC Market Perspective examines the top 5 trends that will impact the global telecom service provider market in 2025. Telecommunications providers will accelerate digital transformation in 2025 by expanding AI, 5G, and cloud-centric architectures to enhance network capabilities, optimize operat ... Read More
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AWS Introduces Amazon Nova, the New Benchmark for Video and Multimodal Content Generation
This IDC Market Note discusses AWS’ introduction of Amazon Nova, a new suite of AI models for media and entertainment, at re:Invent 2024. These models, including Nova Micro, Lite, Pro, and Premier, offer advanced text, image, and video processing summarization and analytics, while Nova Canvas and Re ... Read More
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CIEM and Zero Trust — Lower Risk Appetite Improves Posture
This IDC Perspective highlights the importance of combining cloud infrastructure entitlement management (CIEM) and zero trust (ZT) principles to enhance organizational security posture. As infrastructures, applications, and threats evolve, adopting granular, policy-based access controls and modern s ... Read More
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Sky UK Cloud Transition 2025 Update from AWS re:Invent
This IDC Perspective details Sky UK's transition to cloud-based live production, leveraging AWS technology, which has revolutionized content creation and delivery. This shift enables real-time collaboration, scalability, and cost efficiency, addressing the evolving demands of live sports streaming. ... Read More
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How Autonomous AI Agents will Change People, Places, and Processes in the Future of Work in EMEA
This IDC Market Perspective explores the transformative impact of autonomous AI agents on the EMEA workforce today and tomorrow, emphasizing their potential to enhance operational efficiency, redefine job roles, and improve workplace collaboration. "IDC predicts that by 2028, 40% of top EMEA busines ... Read More
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Salesforce Agentforce: Redefining Industry Dynamics with Autonomous and Assistive AI Agents
This IDC Market Note discusses the announcement and release of Agentforce. It is a suite of autonomous as well as assistive AI agents that offers specialized, always-on support to employees and customers alike, leveraging deep business knowledge to seamlessly execute tasks tailored to their specific ... Read More
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Amazon Introduces SageMaker Unified Studio Marking the Race Toward Streamlined AI and GenAI Development
This IDC Perspective discusses Amazon streamlining data and AI workflows. In 2024, many vendors answered the call to unify their predictive and generative AI (GenAI) development capabilities into a single development environment. Amazon capped the year by announcing significant investments to unify ... Read More
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AWS re:Invent 2024: Generative AI Takes Center Stage in the Cloud Revolution
This IDC Market Perspective discusses AWS re:Invent 2024 held in Las Vegas. AWS re:Invent 2024 showcased the transformative potential of generative AI in the cloud, emphasizing AWS’ commitment to innovation through the company’s building-block approach. Key highlights included advancements in comput ... Read More
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Scaling Smart Manufacturing with Cloud
This IDC Perspective discusses the state of cloud computing in the manufacturing sector and how cloud services facilitate the integration of IoT, AI, and machine learning, supporting real-time monitoring and predictive maintenance. It also looks at how edge computing, hybrid, and multicloud environm ... Read More
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Google Cloud Summit London: Focus on Real-Life AI Use Cases in the European Market
This IDC Market Perspective analyzes highlights from Google Cloud Summit London, held in October 2024. The summit gathered 4,000 attendees to showcase the latest advancements in Google Cloud's technology and pointing toward Google's key priorities for 2025. Focus areas of the event include generativ ... Read More
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European Intelligent Process Automation Market Events, 2H24
The IDC Market Note highlights key developments in the European intelligent process automation market in 2H24, focusing on the integration of GenAI features, strategic partnerships, and vendor innovations. Major players like Appian, ServiceNow, IBM, Nintex, UiPath, Bizagi, Pegasystems, Salesforce, M ... Read More
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Adtech/Martech Pricing: Adapting to the AI Everywhere Era
This IDC Market Perspective dives deep into the rapidly shifting landscape of pricing for AI-powered promotional technologies, urging a bold departure from outdated models to embrace value-based pricing. As AI revolutionizes customer experiences, the old ways of pricing — based on simple inputs and ... Read More
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Unlocking Enterprise Innovation: Navigating the Open Model Ecosystem
This IDC Perspective highlights the rapid growth and adoption of open models in generative AI (GenAI), emphasizing their benefits such as transparency, flexibility, and cost effectiveness. This document provides insights and recommendations for organizations to effectively select and deploy open mod ... Read More
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Garanti BBVA's Perspective on Running a Data- and AI-Driven Digital Business
The financial services industry in Türkiye stands out as one of the most technologically advanced and progressive sectors in the country. Since the introduction of internet banking in 1997, the sector has built a robust legacy of technology-driven business transformation. This paper explores Garanti ... Read More
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Mitigating IT Systemic Risk
This IDC Perspective discusses the IT landscape that is shifting in significant ways. Digital transformations are introducing new vendors, the inability to retire legacy systems is increasing tech debt, and the democratization of IT and sudden explosion of AI is expanding tech footprints with little ... Read More
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Worldwide Document Imaging Scanner Forecast, 2024-2028
This IDC study provides the worldwide market forecast for document imaging scanners for the 2024–2028 period, with historical data for the 2019–2023 period."2023 was a turbulent year for the document imaging scanner market. Some geographic markets saw significant shipment declines and some segments ... Read More
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