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Storytelling Will Enhance AI, Collaboration, Communities, and Trust

Publisher IDC
Published Jun 27, 2024
Length 9 Pages
SKU # IDC18930984

Description

Storytelling Will Enhance AI, Collaboration, Communities, and Trust


This IDC Market Perspective highlights the growing importance of storytelling in enterprise collaboration and communities, emphasizing its role in enhancing communication, knowledge management, and AI context. It outlines the C-CAST framework (collaboration, communities, AI, storytelling, and trust) as essential for grounding AI in relevant content. The research also discusses the evolution of the collaboration market, driven by trust, AI integration, application optimization, increased visualization, and the significance of human dynamics and culture in adopting new collaborative technologies."Technology has reached the point where things that are old are new again. This is the case in using storytelling mechanics to improve collaboration, communities, AI, and other enterprise content," according to Wayne Kurtzman, research vice president, IDC's Social, Communities and Collaboration. "Multimodal stories provide greater depth to collaborative and community content and add context for the workforce, partners, and customers, as well as help train implementations of AI."

Please Note: Extended description available upon request.

Table of Contents

9 Pages
Executive Snapshot
New Market Developments and Dynamics
Introduction
Industry Dynamics
AI Is Making Its Mark
Changes in the Collaboration Market
Oh Wait! There's a Cultural Shift Needed
Trust the Importance of Trust
Market Strategies
Advice for the Technology Supplier
IDC's Point of View
Learn More
Related Research
Synopsis

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