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Sprinklr's AI-Native Evolution: An Integrated Solution to Orchestrate Unified Enterprise Customer Engagements

Publisher IDC
Published Nov 22, 2025
Length 5 Pages
SKU # IDC20601956

Description

This Market Note shares an overview of Sprinklr's evolution to an AI-native unified customer experience (CX) platform. Sprinklr is advancing its AI-native unified customer experience platform, focusing on integrating data, workflows, and governance across all customer engagement channels. Recent product enhancements, including AI Agent Builder and Copilot, reinforce its differentiation in orchestrating seamless, omni-channel experiences. With a disciplined operational and go-to-market strategy under new leadership, Sprinklr aims to solidify its position as the primary controller of enterprise customer engagement, emphasizing practical AI applications and unified insights to drive business transformation.

Table of Contents

5 Pages

Executive Snapshot

In This Market Note

IDC's Point of View

Strengthening Intelligent Experience Orchestration

Continued Focus on an Optimized and Disciplined Internal Operations and GTM Strategy

Conclusion

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